Empowering In-House Branding: A Seminar for PR Professionals

The Japan Management Association (NOMA) will host an enlightening online seminar on February 9, 2026, specifically designed for PR professionals aiming to strengthen in-house branding through employee engagement. This event, entitled "In-House Branding Practices: Infusing Purpose and Amplifying Employee Voices," seeks to elevate how organizations convey their core values and authenticity to both internal and external audiences.

About the Seminar

This seminar will delve into the principles of in-house branding, emphasizing the importance of translating employees' experiences and narratives into compelling stories that resonate across the organization. Participants will learn how these stories serve as powerful tools for enhancing brand perception and credibility externally.

The distinguished speaker for the event is Kayoko Miki, an accomplished public relations producer and former NHK news director. With her vast experience interviewing over 2,000 individuals and reforming corporate cultures, she will provide practical examples and valuable insights into practical in-house branding strategies.

The online format allows convenient participation from anywhere, catering to those unable to attend live sessions, as recordings will be available for later viewing. This makes it an ideal opportunity for busy professionals seeking to incorporate what they learn into their organizational practices.

Goals of the Seminar

1. Craft Meaningful Narratives: Participants will learn to structure employee voices and experiences into coherent stories that effectively communicate the organization's mission.
2. Cultivate a Branding Mindset: Attendees will acquire insights on promoting in-house branding centered around a unified purpose throughout their organizations.
3. Actionable Plans for Implementation: By the end of the seminar, participants will be equipped to develop customized action plans tailored to their specific organizational contexts, allowing them to initiate branding efforts promptly after the seminar.

Seminar Content Overview

The seminar is structured around several key components:

- Understanding In-House Branding: An exploration of the latest trends in employee engagement and the significance of understanding one's organizational purpose.
- Articulating Purpose: Techniques to express the company's existence and values in relatable terms that all staff can adopt.
- Listening to Employee Voices: Best practices for conducting effective interviews to capture the essence of organizational identity.
- Successful Branding Stories: Analyzing case studies from successful companies that have thrived through integrated culture-building and branding initiatives.
- Engaging Leadership: Methods to involve company executives in the branding narrative, ensuring alignment across all levels of the organization.
- Communicating Branding Externally: Strategies for amplifying in-house branding efforts to the public through effective PR practices.
- Creating Lasting Frameworks: Developing actionable plans that link culture building, recruitment, and PR practices to solidify branding efforts.

Who Should Attend?

This seminar is ideal for PR professionals, HR personnel, and organizational leaders who are eager to enhance their internal branding strategies. By enlightening participants on the methodologies to evoke employee engagement and align brand values, this seminar aims to create a culture of shared purpose that ultimately strengthens brand loyalty and company reputation.

For more details and to register, please visit: NOMA Seminar Registration.

In conclusion, the In-House Branding Practices seminar presents a unique opportunity for PR professionals to deepen their understanding and skills in cultivating a vibrant organizational culture and brand identity. Don’t miss out on this chance to learn from industry leaders and apply these insights to your own professional practices.