#USA #Minneapolis #Betty #Kelly Roe #Nicole Meyer

Betty Expands Leadership Team

Betty, an influential creative agency under Quad, is taking significant strides in its leadership structure by welcoming two new Group Creative Directors: Kelly Roe and Nicole Meyer. This move reflects the agency's commitment to advancing its creative offerings and harnessing innovative strategies to meet evolving client needs.

New Appointments

Both Kelly and Nicole bring extensive experience and enthusiasm to their roles. Kelly Roe, newly appointed as Group Creative Director, will also serve as the creative lead for Betty's Chicago office. With over two decades of expertise under her belt, Kelly has an impressive history of producing award-winning campaigns for renowned agencies, including Jack Morton, The Kitchen at Kraft Heinz, and most recently, Leo Burnett. Her portfolio boasts high-profile campaigns with brands like Mars Wrigley, Visa, and Anheuser-Busch.

In contrast, Nicole Meyer's promotion from creative director to group creative director marks a significant advancement in her career. Since joining Betty in 2011, she has played an instrumental role in shaping the agency’s creative output across various sectors, particularly in tourism and consumer packaged goods. Nicole is eager to continue leading significant accounts while nurturing a talented creative team.

Vision and Impact

Kelly Roe envisions a stimulating future for Betty, combining her consumer packaged goods expertise with the agency's creative ambition. She acknowledges Betty's founding inspiration, Betty Quadracci, emphasizing the agency's mission to leverage creativity to effect change. Kelly's excitement is palpable as she prepares to cultivate a dynamic and culturally relevant environment in Betty's Chicago office.

Nicole Meyer, reflecting on her decade-long journey with Betty, emphasizes the evolution of her role alongside the agency. She views her promotion as an exciting new chapter, filled with opportunities to inspire innovation and reinforce Betty's reputation for strategic creativity. Nicole has worked with numerous high-profile clients, including Minnesota Lottery and Target, and she's recognized for developing standout projects and campaigns.

Strengthening the Creative Core

Heath Pochucha, Senior Vice President and Executive Creative Director, recognizes the integration of Kelly and Nicole into the leadership team as a pivotal moment for the agency. Their unique styles and perspectives promise to nurture Betty's creative culture and drive forward-thinking strategies. He commends their collective ability to craft compelling narratives and push creative boundaries.

With the integration of Roe and Meyer, Betty is not only fortifying its leadership team but also signaling to the market its readiness to embrace change and foster innovation. The agency is well-positioned to tackle upcoming challenges and leverage fresh ideas to resonate with audiences. Betty, steered by the dynamic leadership of Kelly Roe and Nicole Meyer, is on a mission to redefine creative excellence while delivering impactful work for its clients.

About Betty

Betty, as part of Quad, is dedicated to blending strategy, creativity, design, and content to shape modern marketing solutions. Founded in honor of Betty Quadracci, an advocate for creativity and innovation, the agency aims to transform brands through inclusive, inventive ideas that yield measurable results. The unique approach combines creative strength with data-driven insights, allowing clients to thrive in an ever-evolving landscape.

For further information about their innovative strategies and recent developments, visit bettyagency.com.