ABC Inc.'s Bold Move Into Web3 Gaming
ABC Inc., headquartered in Minato City, Tokyo, under the leadership of CEO Gen Matsuda, has taken a significant step into the Web3 landscape by announcing the establishment of its new "Web3 Division" on November 14, 2025. This strategic initiative aims to harness AI technology to delve into the realm of Web3 entertainment, reflecting a broader trend among digital businesses that increasingly prioritize user participation and value creation in their operations.
Background of the New Division
As the Web3 market continues to evolve, shifting focus from short-term price fluctuations to more sustainable, user-driven value creation, ABC Inc. has recognized the necessity of adapting to these changes. The company has utilized its diverse portfolio, which includes physical and digital businesses in fields like food service, hospitality, and entertainment. Noteworthy subsidiaries include Crane Game Japan, which runs the online crane game "Kuremasu," and CAMELOT Inc., a food service enterprise, along with GCM S1 Securities, which operates under financial regulations. Through this varied scope, ABC Inc. champions the synergy of real and digital realms to create unique value propositions.
With the integration of AI-driven auto-generation technology and blockchain capabilities, the newly established Web3 Division focuses on forming an engaging platform that allows everyone to partake in an accessible and enjoyable Web3 gaming experience.
Divisional Projects and Objectives
The Web3 Division will roll out several innovative projects that aim to elevate user engagement and participation across three main phases:
1.
Web3 Arcade:
Democratizing Entertainment
In this phase, the division will launch exclusive Web3 mini-games, accessible only to token and NFT holders. Users who hold specific tokens (e.g., NYAN, WWB) will be entitled to special rewards and experiences.
2.
PR Campaign Game:
Gameifying Corporate Communications
This initiative will align with corporate releases and partnerships, introducing commemorative games. These games are designed to enhance user understanding while providing rewards, creating an engaging participatory IR campaign.
3.
DAO Cup:
Decentralized Tournaments
The division will organize gaming tournaments backed by communities and DAOs (Decentralized Autonomous Organizations), distributing rewards (like AirDrops) to outstanding players and contributors.
Enhanced Analytics Through Strategic Acquisition
Moreover, ABC Inc. has recently acquired "comcom Analytics," a Discord-focused community analysis tool operated by New Peace Co., effective November 11, 2025. This acquisition serves as a vital tool for fostering synergies within the Web3 Division and enhancing community analysis, health scoring, and engagement metrics for Web3 games and DAO operations.
Business Impact and Future Outlook
ABC Inc. envisions significant business impact arising from this initiative, as it collaborates with multiple Web3 projects to build an innovative economic model that enhances overall fan engagement.
- - Boosting engagement among token holders (e.g., NYAN, WWB)
- - Driving traffic and increasing usage rates at various group enterprises (retail, e-commerce, finance)
- - Creating a new fan economy through the synergy of Web3 and physical domains
- - Automating and enhancing the efficiency of public relations and investor relations activities.
CEO Gen Matsuda commented on this endeavor, stating, "The fusion of AI and Web3 is not merely about technology; it is a vehicle for cultural reconstruction. Our aim is to create an economic environment where fans, customers, and investors can share a common narrative, expanding Japan’s influence in Web3 entertainment on a global scale!"
Future Roadmap
The Web3 Division has set a detailed roadmap with the following key activities indicated:
- - January 2026: Release of PoC version of "Web3 Arcade" for testing in select operations
- - February 2026: Launch of company PR-related campaign games
- - April 2026: Hosting of the "Web3 eSports Cup" featuring DAO token rewards.
Note: Timelines may be subject to change based on evolving circumstances.
Overall, ABC Inc. is restructuring its business model through adaptive strategies in the ever-developing sectors of technology and entertainment, aiming to create a world where value transcends traditional currency, championing the ethos of diversity in engagement and opportunity.