How Vertafore's New AI Features in Surefyre Revolutionize Program Submissions for the Insurance Sector

Introduction to Vertafore's Innovation

In the fast-evolving world of insurance technology, remaining efficient and competitively agile is crucial. Vertafore®, a frontrunner in insurance tech solutions, has recently pioneered significant advancements with its Surefyre™ platform. By integrating new artificial intelligence features, Vertafore aims to streamline program submissions for managing general agents (MGAs) and wholesalers, saving them countless hours in the process.

The Challenge in Program Submissions

Traditionally, the process of converting program submission forms from PDF to web-ready applications was a time-consuming task. Administrators often found themselves embroiled in a manual setup that could take up to four hours per submission. With the increasing demand for quicker turnaround times in the insurance sector, the need for a solution to this bottleneck was evident.

Introducing AI-capable Surefyre

The latest update to Surefyre showcases its innovative use of artificial intelligence to alleviate the burden of manual work. Thanks to AI, the platform can now automatically recognize and extract submission fields from PDFs and transform them into fully functioning web forms in a matter of minutes. This overhaul dramatically cuts down the time previously required for program setup, allowing for faster market delivery and minimizing the scope for human error through manual data entry.

Insight from Vertafore Management

Emily McGinn, the general manager of MGA and wholesale at Vertafore, highlights the purpose behind these advancements: “We’re innovating with AI in Surefyre with a clear mission to eliminate friction in the daily tasks MGAs perform.” This succinctly captures the essence of the technology upgrade – to empower MGAs to focus their efforts on growth-oriented activities rather than labor-intensive tasks.

Enhancing User Experience

The AI capabilities in Surefyre are more than just a time-saving tool; they significantly improve the user experience for agency partners as well. A streamlined submission process translates to less hassle for both MGAs and insurers, making it easier to establish new programs and adjust existing ones. The emphasis on enhancing operational efficiency means that firms are better positioned to explore opportunities for expansion and innovation.

Future Enhancements on the Horizon

This initial rollout is merely the beginning. Vertafore has already outlined future enhancements for Surefyre, including features such as natural language summaries that provide clarity on changes in applications for endorsements or renewals. Additionally, AI-powered ingestion of unstructured submission data is in development, aiming to further empower users with actionable insights extracted directly from the submissions they handle.

Recognition and Trust within the Industry

Vertafore’s dedication to enhancing the efficiency of MGAs and wholesalers hasn’t gone unnoticed. Recently, Surefyre was awarded Product of the Year by the BIG Awards for Business and was a finalist for Best B2B Customer Strategy in the prestigious Cloud Awards for 2025-2026. With over 80,000 users and 60 integrations, Surefyre is fast becoming a trusted backbone for many organizations within the insurance sector.

James Williams, CEO of The Cloud Awards, states, “As a global benchmark for excellence in cloud computing, the program recognizes organizations like Vertafore that are driving the industry forward through innovation and excellence.” This adds a layer of credibility to Vertafore's commitment to leading the insurance tech sphere.

Conclusion

As the insurance industry continues to evolve, so too must the tools and processes that facilitate its operations. Vertafore’s Surefyre is not just adopting new technology but is at the forefront of redefining how program submissions can be handled, ensuring that MGAs and wholesalers can work more efficiently, effectively, and with greater confidence. With the intersection of trust and innovation firmly in sight, Vertafore is set to play a pivotal role in shaping the future of insurance technology.

For more information about how Vertafore is transforming the insurance technology landscape, visit their official website at www.vertafore.com.