EchoPark Speedway: Georgia's Historic NASCAR Track Gets a New Name

EchoPark Speedway: A New Era for Georgia's NASCAR Track

On June 3, 2025, a significant transformation was revealed for Georgia's only NASCAR track, the well-known Atlanta Motor Speedway, which has been rebranded as EchoPark Speedway. This monumental change comes after a partnership between Speedway Motorsports and EchoPark Automotive, marking a new chapter for the historic venue that has been serving racing enthusiasts for 66 years.

The rebranding forms part of a multi-million-dollar, seven-year agreement, positioning EchoPark Automotive not only as a leading name in pre-owned vehicle sales but also prominently in the NASCAR landscape. The current season has significant impact with the upcoming Quaker State 400 race, scheduled for June 28, where the EchoPark name will resonate throughout the grandstands.

David B. Smith, Chairman and CEO of Sonic Automotive (EchoPark's parent company), expressed enthusiasm for the partnership: "This collaboration lets us amplify our exceptional car-buying experience, especially among NASCAR fans in the Atlanta area. Our goal is to connect with a larger audience during these thrilling race weekends."

EchoPark Automotive has already made its mark with over 100,000 five-star reviews, establishing itself as a top contender in the used car market. The partnership with the speedway allows EchoPark to expand its outreach, harnessing the popularity of NASCAR to attract new customers. As one of the premier auto retailers in the United States, venture into the world of professional racing represents a strategic move for EchoPark, with plans to elevate excitement across both the automotive experience and NASCAR events.

The EchoPark Speedway, sprawling over 850 acres, has undergone a significant facelift to prepare for its television debut at the upcoming national events. Spectators can expect to see new signage featuring EchoPark’s vibrant green branding, track logos adorning Victory Lane, and throughout the facility as they witness the adrenaline of NASCAR racing firsthand. Specifically, the Quaker State 400 will allow fans to experience the invigorating atmosphere of the newly rebranded track.

Participants in the upcoming race stand a chance to win an exciting prize — a nearly new EchoPark Chevy Silverado, accompanied by a special Harley-Davidson motorcycle, as well as promotions that transcend traditional race expectations. EchoPark's approach not only enhances fan involvement but also creates memorable experiences linked to its brand.

History runs deep in the EchoPark Speedway’s walls, having been a launching pad for many racing legends since its inception as Atlanta International Raceway in 1960. The facility has a storied past, celebrating thrilling finishes and memorable moments that define NASCAR. After the reconfiguration into a 28-degree banked track in 2021, the speedway has become renowned for dynamic racing action, featuring breathtaking finishes, tight competitions, and heart-stopping leads, a focal point of many celebrated events.

This month’s Quaker State 400 event is expected to uphold such traditions of high-octane racing excellence. With two NASCAR national tours aligning for the summer event from June 26-28, excitement is set to surge to new heights. Attendees can explore more about schedules, tickets, and camping opportunities via the EchoPark Speedway website.

Sonic Automotive is committed to excelling in customer satisfaction, striving to provide exceptional experiences for all attendees and drivers alike. As noted by Jeff Dyke, President of Sonic Automotive, the partnership and enhanced branding at EchoPark Speedway showcase their commitment to the Spectacular world of NASCAR.

In summary, the renaming of Atlanta Motor Speedway to EchoPark Speedway signifies not merely a change in title but a revitalization of its identity at a prominent intersection of motorsports and automobile retailing. This innovative partnership is sure to bring new energy to the heart of NASCAR racing and create lasting memories for fans for years to come.