Explore the Love Live! Nijigasaki AR Experience
Gugenka Inc. has recently unveiled an exciting mobile app utilizing augmented reality (AR) designed for fans of the popular series,
Love Live! Nijigasaki School Idol Club. This collaboration, organized by Japan Airlines (JAL), aims to immerse users in the magic of the anime while exploring its iconic locations. The app, known as
Holo Model, will officially launch on October 6, 2025, with interactive features that allow fans to engage with their favorite characters in real-world settings.
As one of the leading digital figure services,
Holo Model boasts an extensive lineup of characters, affirming its popularity among users. With the integration of AR technology, fans can take high-quality photos featuring their beloved characters seamlessly placed within the landscapes of Kyoto, Osaka, and Kobe.
Event Details
Starting November 7, 2025, fans will have the opportunity to embark on a unique experience in three areas: Kyoto, Osaka, and Kobe. The app will enable users to enjoy a treasure hunt-style adventure complete with character quizzes linked to specific movie locations, enhancing the interactive enjoyment of the journey. Completing the quizzes will reward participants with exclusive voice lines, creating a deeper connection with the content.
Additionally, select Animate stores will offer special novelty ticket-like cards, heightening the excitement surrounding the event.
Three distinct location courses will be available for exploration, priced at 3,300 yen (tax included) per course, or an 8,800 yen bundle for those wishing to indulge in all three regions. Customers can easily purchase these experiences through the dedicated online page, ensuring seamless access to this innovative endeavor.
Enhance Your Experience with Holo Model
Utilizing the
Holo Model app is essential for this initiative, as it is the gateway to interact with the digital figures and participate fully in the experience. However, please note that the app is only compatible with iOS devices running version 15.0 or later and Android devices operating on version 10 or newer. Fans are encouraged to download the app from
this link to get started.
Cool Japan Initiative
This project falls under the auspices of the Japanese government's Cool Japan strategy, promoting regional economic revitalization. Through collaboration with Bandai Namco Filmworks, JAL aims to enhance the fan experience by merging anime culture with everyday life, thereby encouraging tourism and consumer spending in the highlighted areas. By leveraging digital technology, this initiative envisions a future where beloved anime narratives intertwine with reality, offering fresh possibilities for exploration and engagement.
JAL's commitment to building connections with local communities allows them to provide immersive experiences that cater specifically to fans, demonstrating a unique approach to creating travel needs centered around beloved franchises. This endeavor not only supports local economies but also aims to increase consumer engagement and traffic in the targeted regions.
About Gugenka
Gugenka, founded in April 2005, operates as a creative studio that specializes in transforming Japanese IP into XR experiences for a global audience. Through its e-commerce site, X Market, the company offers exclusive digital figures and goods based on popular anime series, including
Holo Model. The company’s mission is to enhance the global reach of Japanese culture through innovative technology.
For more information regarding Gugenka and its offerings, visit their official website at
Gugenka.