#Japan #Bushiroad #BanG Dream! #Cardfight!! Vanguard #Tokyo,Nagoya,Osaka

A Colorful Campaign: Bushiroad's Iconic Character Advertisements in Urban Areas

Bushiroad Inc., headquartered in Nakano, Tokyo, has taken a bold step in showcasing its beloved intellectual properties (IPs) by launching a vibrant advertising campaign featuring four popular franchises: Cardfight!! Vanguard, BanG Dream!, Revue Starlight, and The Ancient Magus' Bride. This ambitious initiative began at the end of May and aims to bring the excitement of Bushiroad’s multifaceted universe to the streets.

A Celebration of Community and Creativity

The primary goal of this initiative is to reconnect with longtime fans of Bushiroad IPs while also capturing the enthusiasm of new supporters. As cities evolve, so too do the narratives and experiences created by these dynamic franchises. The series of ads are designed to convey this evolution through eye-catching visuals and clear messages across various urban landscapes.

Cities Invaded by Bushiroad's Brilliance

Among the key locations involved in this campaign are the vibrant shopping districts of Akihabara in Tokyo, Osu in Nagoya, and Nihonbashi in Osaka. The company has installed a total of 29 distinct banner designs, transforming these areas into lively canvases, reminding everyone of the ongoing evolution of Bushiroad's IPs.

Fans and newcomers alike are encouraged to explore these areas from the end of May, soaking in the art and energy surrounding the franchise. The campaign features interactive elements, like a shopping promotion, where customers spending over 1,000 yen at participating stores can receive a collectible postcard featuring these franchises. With 28 unique postcard designs to choose from, shoppers are incentivized to participate and celebrate their favorite characters.

Advertising at Major Transportation Hubs

In addition to the street advertisements, Bushiroad is also making a mark at Haneda Airport. Here, travelers can spot captivating ads for Cardfight!! Vanguard and BanG Dream! strategically placed on luggage carts in the international terminal. This placement serves to engage global travelers and fans amid their journeys.

Eye-Popping Billboards on Highways

Moving beyond urban centers, Bushiroad has also erected giant billboard ads along major thoroughfares in Osaka. These massive displays promote the same four franchises, offering another opportunity for fans on the go to engage with the characters and stories they cherish. Notable locations for these billboards include sections of the Shin-Mido Suji highway, particularly around Umeda, and near Kyobashi station.

As the campaign runs until June 30, the excitement continues, with fans encouraged to check back frequently for promotions and updates on the special landing pages Bushiroad has set up for the occasion.

A Closer Look at the Franchises

1. Cardfight!! Vanguard is a trading card game that has captivated audiences since its launch in January 2011. Expanded into an anime series and various media, it boasts impressive sales figures, breaking records exceeding 2 billion cards out in play globally.
- Official Website

2. BanG Dream! is a multi-media project focused on music and character-based narratives, especially with bands like Poppin'Party forming real-life groups to rock out at concerts. With a massive user base, it's been on a trajectory of growth as it approaches its 10th anniversary in 2025.
- Official Website

3. Revue Starlight is known for its blend of musicals and anime, capturing hearts with live performances and various adaptations that have ongoing projects and new releases on the horizon.
- Official Website

4. The Ancient Magus' Bride has garnered critical acclaim and widespread readership, with a captivating story bringing fantasy to life through multiple successful adaptations, including an anime series.
- Official Website

Bushiroad's vibrant ads are more than just marketing objectives; they are a celebration of community, creativity, and character. With this campaign, they remind both old and new fans of the endless potential of storytelling and connection in the digital age. Don't miss the chance to experience the dynamic world of Bushiroad as it unfolds in your city!

Whether through shopping escapades, witnessing the advertisements or participating in events, Bushiroad invites everyone to take part in this expansive cultural celebration.