#Thailand #GAC International #Bangkok #AION UT #M8 PHEV

Exciting Developments from GAC INTERNATIONAL at the Bangkok International Motor Show

On March 24, the dynamic atmosphere of the 46th Bangkok International Motor Show was electrified by GAC INTERNATIONAL as they introduced three significant initiatives aimed at enhancing their footprint in the automotive landscape. Drawing attention, the company unveiled its comprehensive global strategy named the 'One GAC 2.0', along with the Thailand Action Plan, and the introduction of two cutting-edge vehicle models—the AION UT and the M8 PHEV.

A Vision for Global Expansion

The 'One GAC 2.0' initiative focuses on transforming GAC INTERNATIONAL into a globally recognized and respected automotive brand. This blueprint comprises a well-defined vision, a list of goals, and a reinforced brand image that emphasizes high-tech reliability. Central to this expansion strategy are five pivotal actions designed to enable the company’s growth on a global scale. These actions focus on product development, enhancing manufacturing capabilities, expanding sales channels, optimizing services, and establishing eco-friendly mobility systems.

This strategy is not just a step towards growing their business but also a commitment to delivering an upgraded customer experience that meets the demands of modern vehicle users.

GAC's Commitment to Thailand

In tandem with this global strategy, GAC launched the Thailand Action Plan, emphasizing their commitment to integrating their operations within the local market. This initiative is encapsulated in the motto 'In Thailand, for Thailand', which highlights their dedication to local consumers. Furthermore, GAC has set ambitious goals to establish around 80 new dealerships throughout Thailand by 2025, ensuring that they are accessible to potential customers across the nation.

Introducing New Models

As part of their product strategy, GAC announced that the AION UT and M8 PHEV are now available for pre-sale. The AION UT represents a significant addition to GAC’s global lineup with its international strategic model features, while the M8 PHEV aims to set a benchmark for luxury vehicles harnessing new energy options. GAC aims to leverage its Thailand-based Smart Factory to produce these models locally, highlighting their commitment to manufacturing excellence and sustainability.

Enhancing Customer Experience

To further enrich the customer experience, GAC will implement the GAC INTERNATIONAL Sales Service Standard System (GSSW). This system is designed to streamline service excellence and enhance the overall consumer journey, reflecting GAC’s focus on customer-centric strategies. New models will be continuously integrated into local production processes to ensure that they meet the unique needs of Thai consumers.

Sustainable Mobility Initiatives

In alignment with their strategic goals, GAC is also advancing its 'One Hundred Cities, One Thousand Charging Stations' initiative. As part of this effort, they are establishing the Bangkok Power Battery Service Center and two additional mobility centers designed to support charging infrastructure, thereby promoting electric vehicle usage across Thailand.

Additionally, GAC has partnered with Rajamangala University of Technology Isan to develop Thailand's inaugural international new energy talent development center, showcasing their commitment to fostering local expertise and sustainable energy solutions.

Conclusion

Through the launch of the 'One GAC 2.0' and the initiatives surrounding the Thailand market, GAC INTERNATIONAL is shaping a future where they not only offer high-quality vehicles but also contribute to a sustainable mobility ecosystem. Their focus on leveraging Thailand as a strategic hub demonstrates a significant commitment to the region, and sets a precedence for GAC’s plans to expand its influence across Southeast Asia, effectively showcasing China's capabilities in smart manufacturing. As they step into this new phase, GAC INTERNATIONAL is poised to transform and redefine the automotive landscape in Thailand and beyond.