#Japan #Tokyo #Short Drama #Nexter Studio #TOKYO creatist

Nexter Studio Launches into the World of Short Vertical Dramas

In a groundbreaking move for the entertainment industry, Nexter Studio, a part of the TOKYO creatist group, officially commenced operations, bringing forth a fresh endeavor in creating short vertical dramas based on real-life stories. The Tokyo-based studio is strategically positioned to tap into the rapidly expanding market for short-form video content designed specifically for smartphone viewing, appealing primarily to Gen Z and Alpha Generation audiences.

The Rise of Short Vertical Dramas

The market for short vertical dramas is projected to grow exponentially, from approximately 1 trillion yen today to around 8.7 trillion yen by 2029. This format, consisting of real-life narratives condensed into engaging 1 to 3-minute episodes, resonates particularly with younger viewers who prefer bite-sized content that aligns with their viewing habits. As traditional advertising methods fall out of favor—often skipped by consumers—short dramas emerge as a powerful alternative, captivating audiences through storytelling and emotional resonance rather than intrusive marketing techniques.

Nexter Studio: Concept and Vision

Nexter Studio's origin traces back to 2012, when TOKYO creatist was established, laying the foundations of social media marketing. The studio has spearheaded numerous initiatives, including the Influencer Summit and collaborations with creators across various platforms like YouTube and social media channels. The overarching philosophy of “To Move Your Heart!” aims to reinterpret the rich tapestry of existing narratives, folklore, and communal experiences into what they term “Reiwa Era Stories.” Their goal is to produce content that honors tradition while resonating with contemporary sensibilities, ultimately crafting memorable tales rather than generic short videos.

What Sets Nexter Studio Apart?

Nexter Studio prides itself on three core strengths:

1. Competitive Pricing: By providing a seamless process that includes planning, scripting, directing, filming, and editing—all under one roof—Nexter can offer production costs that are significantly lower than industry averages, cutting expenses roughly by half or even a third. Transparency in pricing ensures clients are never surprised by hidden fees, fostering a trusting relationship with partner companies.

2. Quality and Speed: Leveraging experienced talent from the television industry, along with equipment certified by Netflix, the studio guarantees exceptional production quality. Their efficient structure allows for project completion in as little as 1.5 months, ensuring speed without sacrificing quality. The formation of production committees for each project also enhances the creative output.

3. Compliant Casting: With a database of over 4,000 creators, including influencers, actors, and content creators, Nexter takes pride in adhering to strict NDA guidelines and regulations. This ensures reliable casting practices while maintaining a safe and transparent environment for collaboration.

Future Aspirations

Guided by the motto “Weaving the Times,” TOKYO creatist envisions documenting not just historical narratives but also modern real-life experiences into engaging short dramas that will thrive on social media platforms. In addition, they aim to confront societal challenges, such as rural depopulation, by bringing local histories and attractions into the spotlight through their storytelling.

The creation of localized production committees throughout Japan will enhance community engagement while helping to foster cultural appreciation. Working alongside municipal organizations, Nexter Studio aims to establish innovative public relations models through storytelling, bridging the past, present, and future.

Messages from the Leadership

Miyuki Ito, CBO of Nexter Brand Holdings, expressed his excitement about embarking on this new venture into vertical short dramas, focusing on resonating with audiences quickly and memorably. He hopes to elevate cherished myths and contemporary experiences to the next generation via this captivating new format.

Kato Seiya, the general manager, emphasized his commitment to connecting all stakeholders—production team members, clients, and the audience—to ensure smooth and exciting project workflows.

As the studio’s actors, such as Masaki Nagase and Ikuko Miyagawa, also prepare to engage their creative muscles, the excitement grows around the innovative and transformative content Nexter Studio plans to deliver.