Experience Unforgettable Festivities at Selfridges with Disney's Magical Christmas Event

A Most Magical Christmas: Selfridges x Disney

This holiday season, Selfridges has partnered with Disney to create a festive experience like no other. From November 6 to the end of December, visitors are welcomed into a world of whimsical charm and creativity, featuring immersive animations, interactive windows, and unique product collections across Selfridges stores in London, Birmingham, and Manchester as well as on Selfridges.com.

A Dazzling Transformation

The iconic Selfridges store on Oxford Street has been transformed with a specially designed facade and a nightly light show that pays homage to Disney magic. Drawing inspiration from the iconic Sleeping Beauty Castle at Disneyland Paris, the exterior boasts a stunning light display that captivates shoppers every evening. From 5pm to 9pm, Tinker Bell’s pixie dust ignites a spectacular spectacle spanning over 100 meters, featuring 40 sparkling stars, Peter Pan’s Jolly Roger ship, and Cinderella’s magical carriage, all synchronized with the soundtrack from Disney's Cinderella.

A Legacy of Magic

The collaboration marks a continuation of the storied partnership between Selfridges and Disney that dates back to the 1950s. Over the decades, the two brands have delighted customers with themed displays featuring beloved characters like Alice in Wonderland, Peter Pan, and Mickey Mouse, enriching the retail experience at Selfridges with enchanting storytelling.

Window Wonders

This year’s holiday windows bring beloved Disney classics to life through intricate hand-painted scenes and music. Twelve uniquely themed windows on Oxford Street showcase iconic moments from Disney stories, allowing visitors to interact with characters like Tinker Bell in a fantastical representation of the Darling family’s nursery. Shoppers can also explore reimagined scenes from Sleeping Beauty, Alice in Wonderland, and Cinderella, designed by renowned Disney Imagineers.

Fans in Birmingham and Manchester can also take in adorably themed displays inspired by Lady and the Tramp, Cinderella, and Fantasia. Each window offers a breathtaking glimpse into the Disney universe, coupled with an immersive auditory experience.

Enchanting Experiences Await

The 'Confetti Spectacle' returns, running from November 6-8 and December 5-6, 8-13 at Selfridges locations, where visitors can enjoy vibrant performances featuring Santa, dancing baubles inspired by Mickey Mouse, and a special guest appearance by Stardust, a chic Christmas fashion fairy.

From December 1, shoppers will find Santa and his merry troupe in-store, joined by DJs and various live performance acts. The stunning Dolly's Starring Disney area in London offers magical afternoon tea experiences with Disney themes throughout November and December.

Additionally, Cinemas at Selfridges will showcase a curated lineup of classic Disney films alongside upcoming releases like Zootropolis 2 and Avatar: Fire and Ash. Exclusive live performances and workshops, courtesy of Disney Theatrical Group, will take place, offering a unique opportunity for firsthand interaction with the magic of Disney.

Unique Collaborations and Exclusive Products

Gift seekers can explore more than 70 exclusive collaborations with Disney, from designer fashion to gourmet delights. Unique offerings include a bespoke Cinderella-inspired stiletto by Christian Louboutin and various themed items from popular brands like Coach, Jo Malone, and Bobbi Brown. Special merchandise just for the holiday season allows fans to indulge in enchanting designs featuring their favorite characters.

With highlights like Disney's Winnie the Pooh and Mickey Mouse items reimagined in Selfridges' signature yellow, the consumer experience remains both engaging and truly magical.

The Corner Shop and Creative Campaigns

The “Corner Shop” within the Selfridges premises will showcase a curated selection of Disney-inspired products from various modern brands. Exclusive capsule collections created by designers will make this area a must-visit for any fashion enthusiast.

For the first time, Selfridges and Disney have developed tailored animations for social media, featuring Tinker Bell’s whimsical journey through the enchanting landscapes of London, Birmingham, and Manchester, creating ongoing engagement with the joyful spirit of the Holidays.

In Conclusion

André Maeder, Selfridges Group CEO, emphasized the significance of this collaboration by stating, "We’re thrilled to introduce this one-of-a-kind festive event. We cannot wait to share some holiday magic with our customers and create joyful memories that last a lifetime."

Claire Terry, Senior Vice President of Disney Consumer Products EMEA, echoed this sentiment, noting that “A Most Magical Christmas” is a celebration of creativity, telling stories that add joy to the shopping experience.

This holiday season, let Selfridges be your destination for unforgettable moments filled with the spirit of Disney magic.