A Unique Photo Event for Otaku Girls: Dress Up Next to Your Faves

Experience the Dream: Dress Up Next to Your Faves!

Fity Inc., a company based in Yokohama, Kanagawa, is ready to make summer 2025 unforgettable with a unique photo collaboration event for otaku girls. Held on June 21 and 22, this exclusive event titled #DressUpNextToYourFaves invites participants to live their dreams and embrace their inner fandoms. Partnering with the beloved imaging consulting salon characolo, Fity aims to provide an unparalleled experience that resonates with the hearts of anime and gaming enthusiasts.

Changing the Norm: Dresses Beyond Weddings

Traditionally, wedding dresses have only been worn on specific life events such as weddings or engagement photo shoots. However, with a growing trend towards self-expression and extraordinary experiences, the demand for wearing dresses for personal enjoyment has surged. A recent study conducted by SHIBUYA109 lab. found that 44.2% of Gen Z respondents are incorporating their favorite characters' colors into their fashion, and 38.1% are adopting styles that mimic their idols. This clearly shows that 'oshi-katsu' (supporting one's favorite character) and fashion are closely intertwined in the modern consumer's behavior.

In light of this shift in market dynamics, Dresspocket, a dress photography studio, is launching a series of collaborative events that blend the joy of wearing dresses with the essence of 'oshi-katsu.' Working together with characolo, which annually attracts over 1,200 otaku girls, the event aims to deliver a deeply emotional experience that goes beyond just photography.

Event Details: Live Your Fantasy

The #DressUpNextToYourFaves event will take place at Dresspocket (10 minutes on foot from Yokohama Station) with limited slots for 10 participants (five pairs) each day. Priced at 25,000 yen per person (including tax), this event is set to create magical moments that resonate with both women and their favorite characters.

Highlights of the Event

1. A Dress Photography Experience Tailored to Your Oshi: Attendees can bring along items such as acrylic stands, plush toys, and character goods to create a personal fantasy environment during the shoot. The studio team will assist in bringing to life the imagined scenarios from participants’ elaborate daydreams.

2. Expert Collaboration with characolo: The professionals at this otaku-oriented beauty consulting salon will work closely with each participant to ensure that the look aligns with the universe of their chosen character. This includes personalized consultations that lead to selected outfits and props, posing suggestions, and much more, helping each participant capture their ideal shot.

3. Immersive Effects for a Unique Shooting Experience: In addition to regular photography, the studio will incorporate special effects such as floating flower petals, starry backgrounds, and shimmering heart animations projected throughout the space, offering a mesmerizing immersion akin to stepping into another world.

4. Private and Comfortable Shooting Environment: The event will be fully reserved for pairs, providing a private atmosphere where participants can freely express themselves without outside distractions. This encourages pairing up with friends or siblings for a shared 'oshi' experience, crafting personalized framing and photo suggestions.

5. Free Time for Selfies and Merchandise Photos: After the main photography session, participants will have time to check their photos and capture separate images of their beloved items and take selfies, allowing for a moment to cherish their experiences and record their 'oshi-katsu' journey.

Looking Ahead: Pioneering a Non-Bridal Market

As Fity Inc. prepares for this exciting event, they recognize that the chance to wear a dress is not limited to bridal occasions. Expanding the scope of dress usage into the realm of personal hobbies and self-expression opens a new market that caters to diverse consumer motivations. This event will serve as a proof of concept for how a dress-wearing experience can move beyond traditional expectations, transitioning into a realm where personal enjoyment and freedom of expression take the forefront.

The future looks bright as the company aims to design experiences that resonate with individual stories while establishing a niche market that embraces unconventional dress usage. Fity Inc. envisions creating specialized worlds around various hobbies while enabling customers to craft their own memorable journeys through dress photography. The goal is to disrupt the conventional dress market and foster a more vibrant community of self-expressive individuals.

For more information, please visit the official page here.

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Company Overview: Fity Inc.

- Company Name: Fity Inc.
- CEO: Aoi Harayama
- Location: Yokohama, Kanagawa
- Founded: 2024
- Business Operations: Management of the dress photo studio 'Dresspocket' and planning and implementation of experiential shooting events.
- Website: Fity Official Site