#USA #Fountain Valley #Hyundai Motor #IONIQ 5 #Santa Fe HEV

Record-Setting Sales in January 2025 for Hyundai Motor America

In an impressive display of growth, Hyundai Motor America has announced record-breaking sales figures for January 2025, marking a significant 15% increase compared to the same month last year. A grand total of 54,503 units were sold, setting a new benchmark for the company in what is historically a strong sales month.

Hyundai’s success in January didn’t just manifest through sheer numbers. The automaker saw extraordinary growth across its electrified vehicle segment. Sales of hybrid electric vehicles soared by 74%, while total electric vehicle sales climbed by 15%. Notable among these models were the IONIQ 5 and IONIQ 6, both of which recorded impressive sales increases of 54% and 15% respectively.

Highlights of January Sales

• - Santa Fe HEV: +160%
• - Tucson HEV: +89%
• - IONIQ 5: +54%
• - IONIQ 6: +15%

Randy Parker, CEO of Hyundai Motor North America, expressed excitement over the figures, emphasizing, "Hyundai is kicking off the year with record-breaking sales, achieving our best January ever across multiple models and fuel types." This sentiment underscores the rising demand and appreciation for Hyundai's diverse range of products, from internal combustion engines (ICE) to electrified vehicles.

Innovative Strategies and Community Engagement

In addition to strong sales, Hyundai initiated several innovative corporate activities in January aimed at reinforcing its market presence and customer service. For instance, Hyundai vehicles became available for purchase directly through Amazon Autos, enabling consumers nationwide to effortlessly browse, finance, and schedule pickups for their new Hyundai vehicles through participating dealers. This partnership highlights a strategic move towards digital retailing, adapting to modern consumer preferences.

Hyundai also showcased its commitment to community responsibility during a particularly challenging time for Southern California residents affected by wildfires. They launched a comprehensive wildfire relief program to provide immediate humanitarian aid and financial assistance, indicating a strong corporate social responsibility ethos.

Another notable event was Hyundai’s new national marketing campaign, titled "The Road," launched during professional football's championship games. This advertisement aimed to raise awareness about driving safety by showcasing the various hazards of everyday driving, promoting Hyundai’s top-tier safety and technology features designed to protect drivers.

Award Winners and Recognition

Hyundai’s impressive lineup also continues to earn accolades. In January, four Hyundai vehicles received recognition in U.S. News & World Report's 2025 Best Cars for the Money awards. The Tucson retained its title as the Best Compact SUV for the Money, while the Elantra Hybrid was recognized as the Best Hybrid Car for the Money for the fourth consecutive year. First-time winners include the Kona Electric and Tucson Plug-in Hybrid, earning titles for Best Electric SUV for the Money and Best Plug-In Hybrid SUV for the Money respectively.

Furthermore, Hyundai secured nine Editors' Choice Awards from Car and Driver, a further testament to their vehicle quality. Notably, the 2025 Santa Cruz XRT was named Pickup of the Year in the Latin Flavor Cars of the Year 2025 awards, while the IONIQ 5 N was distinguished as Best Car to Buy 2025 by Motor Authority.

Looking Ahead

Hyundai Motor America is poised for a competitive year ahead, now led by the newly appointed Chief Operating Officer, Claudia Márquez, who will spearhead the company's growth strategies focused on customer satisfaction.

With a strong start in 2025 and a clear vision for future innovation in both product offerings and community engagement, Hyundai is set to maintain its momentum and continue its successful trajectory in the automotive industry. Their focus on electrification, coupled with a commitment to safety and technological advancement, positions them well to cater to the evolving preferences of modern consumers. As we move through the year, Hyundai aims to sustain this growth and exceed their current milestones.