#Japan #Niigata #Heineken #Summer 2025 #Fuji Rock

Enjoy the Refreshing 'Ahhh!' This Summer!

This summer, Heineken Japan is launching a vibrant promotion titled the "Mid-Summer Ahhh! Campaign," starting on July 7, 2025. Known for its commitment to quality, Heineken is a leading player in the premium beer market, both domestically and internationally. This campaign embodies the company's spirit, which echoes the words of its third president, Freddy Heineken: "Don't sell beer; sell moments of fun."

The campaign will revolve around the refreshing experience that comes with taking a sip of a cold Heineken® beer, which naturally evokes an ecstatic "Ahhh!" As part of this initiative, consumers will enjoy the balanced flavor of Heineken® made from 100% malt, alongside the praised non-alcoholic variant, Heineken® 0.0, perfect for the hot summer months.

Furthermore, participants will have the chance to win luxurious prizes through a simple entry process—snap a picture of your receipt after purchasing the products and submit it via LINE. However, it’s important to note that participants must be over 20 years of age to qualify.

What’s Up for Grabs?

A Course:

• - Special Edition Heineken LOGOS Electric Cooler
• - Heineken 5L Keg
• - Official Heineken Glass

B Course:

• - Choose your reward: 1,000 points in Pay

And the excitement doesn’t end there. Heineken Japan is also proud to announce its sponsorship of the coveted Fuji Rock Festival 2025, one of Asia's largest music events, which draws nearly 100,000 attendees from around the globe. As part of this collaboration, Heineken will showcase its offerings at five different booths across the expansive Naeba Ski Resort, renowned for hosting the festival.

The festival will provide a perfect backdrop for Heineken to engage with music lovers, promoting both alcoholic and non-alcoholic options. Notably, Heineken® 0.0 will be available at the event, ensuring everyone, regardless of their preference, can enjoy responsible celebrations together. Last year’s initiative continues this year, offering a free sampling of Heineken® 0.0 and a 10% Amazon discount coupon exclusively for those who purchase parking tickets.

Festival Highlights

The Fuji Rock Festival will take place from July 25 to July 27, 2025, and it promises to be a blend of exceptional music, stunning natural landscapes, and the joy of shared experiences with friends. With a record number of attendees expected, Heineken aims to create an exhilarating atmosphere where everyone can sip on their favorite brew and share in the collective joy of summer.

So whether you’re at home enjoying a cold Heineken on a sunny day or dancing at Fuji Rock surrounded by nature and music, make sure to embrace the essence of summer with the refreshing 'Ahhh!' and celebrate the moments that matter.

For more details, check the official Fuji Rock Festival website: Fuji Rock Festival.

About Heineken Japan

Heineken Japan, established in April 2023, is a wholly-owned subsidiary of the Dutch brewing giant Heineken N.V., the world's most international brewer. Focusing on premium beers and non-alcoholic beverages, Heineken Japan leverages over 300 global brands to cater to the Japanese market, aspiring to be the leader in the country's premium beer segment. For more insights, visit Heineken’s official site and social media channels.

Heineken Official Website

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