Monster Energy x FENNEL Collaboration Campaign
Monster Energy, Japan's top energy drink brand, has announced a unique collaboration with the professional e-sports team, FENNEL. From September 22 to October 27, 2025, fans and gamers can participate in the "Monster Gaming EXPERIENCE WITH FENNEL" campaign, creating an exclusive opportunity for fans to win fantastic prizes, including VIP tickets to FENNEL events and premium gaming chairs.
This exciting initiative invites participants to purchase Monster Energy products at select Bellk stores nationwide. For each purchase, consumers will be eligible to enter a lottery for a chance to win some remarkable awards. The campaign runs from September 22 to October 27, with entries accepted until October 29.
How to Enter the Campaign
To take part in this fantastic campaign, fans simply need to follow these steps:
1. Purchase eligible Monster Energy products from participating Bellk locations during the campaign period.
2. Upload the purchase receipt containing the required number of products to the campaign website.
3. Choose your desired prize from the available options and submit your application.
Prizes Available
Participants can win exciting prizes based on the quantity of products purchased:
- - 5 cans: A pair of VIP experience tickets to a FENNEL event (5 winners - 10 tickets total).
- - 8 cans: A premium Monster Gaming Chair (1 winner).
- - 2 cans: A FENNEL long-sleeve T-shirt (20 winners).
- - 2 cans: A Bellk Pay gift card worth 3,000 JPY (30 winners).
Unique Gaming Experience
The VIP experience tickets will provide winners with exclusive access to FENNEL events, allowing them to meet and interact with their favorite streamers while enjoying an unforgettable gaming atmosphere. Coupled with this are the Monster Gaming Chair and stylish FENNEL merchandise, perfect for enhancing any gaming setup!
About FENNEL
Founded in 2019, FENNEL has quickly risen to prominence in the competitive e-sports industry. As of 2024, the team maintains divisions in eight different e-sports titles, exhibiting exceptional performance in each category. Notably, their VALORANT division has secured victory in national championships twice, while the Pokémon UNITE team clinched the world title in the summer of 2024. Beyond competition, FENNEL has trailblazed initiatives in tournament operations and apparel ventures, significantly shaping Japan's e-sports landscape.
FENNEL is synonymous with high-quality e-sports events, having established the renowned e-sports tournament brand "FFL." This has enriched the community by fostering competitive events, international tournaments, and student competitions, drawing massive audiences with peaks of 120,000 concurrent viewers. Their collaborations with prominent fashion brands like DIESEL and WIND AND SEA further illustrate their commitment to innovation in the e-sports scene. With a social media following of 4.8 million and a staggering 700 million views on YouTube, FENNEL continues to captivate audiences and shape the future of e-sports marketing and entertainment in Japan.
FENNEL Company Overview
Don’t miss this fantastic chance to connect with the leading lights of the e-sports world! Grab your Monster Energy drink and join the campaign today!