Inspiring Middle School Students: Embracing Their Unique Paths Ahead

Inspiring the Next Generation: Kentaro Tamura Speaks on Pathways to Success

On June 9, 2025, Kentaro Tamura, the CEO of Rei Frontier, delivered an inspiring lecture to second-year junior high students at Setagaya's Tamagawa Junior High School. Conducted under the Tokyo Metropolitan Industrial Labor Bureau's initiative for promoting entrepreneurial education, this event was part of a broader mission aiming for a 12% startup rate in Tokyo by 2030. The goal is to help students view entrepreneurship as a viable future option.

Tamura shared his personal journey as an entrepreneur, emphasizing the lessons learned from both successes and failures. He aimed to impart a positive message about the diverse career paths students can choose from their school experiences.

Embracing Unique Paths

The theme of the lecture, "Let’s Find Our Own Unique Path," resonated strongly with the audience. Kentaro Tamura, known for his company's strength in behavior analysis and life logging technology, discussed his entrepreneurial journey, the significance of AI technology in societal function, and the broad spectrum of career choices available.

Key Topics Discussed

- Path to Entrepreneurship: Tamura recounted the series of events that led him to start Rei Frontier, elaborating on the challenges and barriers he faced.
- Difference Between Employment and Entrepreneurship: He provided insights into the contrasting experiences of traditional employment versus the entrepreneurial world.
- Learning from Failure: Tamura candidly discussed the trials and tribulations faced during the early stages of his business, encouraging students to see failures as steps towards success.
- Joy in Daily Work: He shared anecdotes reflecting the passion and satisfaction found in pursuing one's work.
- Advice for Students: Tamura concluded with encouraging messages, stressing the importance of curiosity and resilience.

Overview of the Event

The event took place in Setagaya, targeting second-year junior high students eager to explore their futures.
Some main takeaways included:
1. Value of Curiosity and Persistence: Tamura emphasized that cherishing personal interests can help overcome hardships.
2. Variety of Career Paths: The significance of diverse working styles—employees, public servants, freelancers, entrepreneurs—was highlighted, reinforcing the importance of choosing paths that align with individual strengths and values.
3. Learning from Challenges: By honestly sharing his journey, Tamura communicated that setbacks can be vital learning experiences on the road to success.
4. Skills for the Future: He discussed the necessary skills for the future, such as creativity, collaboration, adaptability, and self-awareness, also providing tips on how to thrive in the AI era.
5. Guidance for Junior High Students: Tamura encouraged students to engage in various activities, ask "why?", enjoy conversations with others, and nurture their small interests as ways to broaden their future possibilities.

Final Reminders from Kentaro Tamura

Tamura concluded his speech with an optimistic outlook for the future, stating, "In this technological age driven by innovations like AI, the human spirit of curiosity, creativity, and the courage to face challenges is more crucial than ever. I hope today’s discussion sparks ideas for each student to contemplate their unique paths ahead."

About Rei Frontier

Founded in 2008, Rei Frontier seeks to create world-class services connecting reality and virtuality. Their ventures include developing the life logging app 'SilentLog', conducting deep behavioral studies through an AI persona analysis lab, and engaging in smart city and mobility projects supported by AI-driven location data analysis.

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