#United States #Frisco #Capcom #Resident Evil #GameSquare

GameSquare Partners with Capcom for Resident Evil™ Requiem Launch

On February 26, 2026, GameSquare Holdings, Inc. announced an exciting new partnership initiative with Capcom, aimed at supporting the global launch of Resident Evil™ Requiem set for February 27, 2026. As a next-generation media and entertainment company, GameSquare is bringing its innovative marketing strategies to the table to ensure the engagement and excitement of fans worldwide continue to thrive.

Strategic Marketing Campaign

Since late December, GameSquare has commenced a comprehensive promotional campaign designed to enhance visibility and maximize community involvement as the launch date approaches. This sophisticated, multi-faceted marketing program utilizes several of GameSquare’s operational divisions to engage audiences. Key aspects of this campaign include:

• - Creator-led digital activations: Influencers from various platforms will engage with their followers, offering insights and exclusive content about the new game.
• - Seeding initiatives: Sample materials and previews will be shared with audiences to cultivate anticipation and conversation around the game's release.
• - Real-world fan experiences: GameSquare is organizing immersive events to allow fans to experience the game firsthand prior to the official launch.

Insights from Leadership

Justin Kenna, CEO of GameSquare, expressed pride in expanding the partnership with Capcom. He stated, _“Capcom continues to set the standard for blockbuster game launches, and we’re thrilled to amplify our efforts through a campaign designed to connect with fans across multiple digital, creator, and tangible channels.”_ The company leverages its robust platform to authentically engage audiences, showcasing not only the strength of their framework but also the symbiotic potential of the partnership with Capcom.

Building on Past Success

This latest collaboration signifies a deeper commitment between GameSquare and Capcom, building upon a successful history of working together on previous game launches. GameSquare provides various services, including influencer discovery, talent management, event production, and performance analysis of marketing campaigns, aligning perfectly with Capcom's objective of reaching fans effectively.

Kenna added, _“The campaign brings together the best creators, a vibrant culture, and a passionate community in a synchronized approach.”_ Positioned strategically alongside the launch of Resident Evil™ Requiem, the marketing activities promise to bring excitement, engagement, and unforgettable experiences to fans.

Digitally Native Focus

GameSquare is not just a conventional media company but a pioneer in using technology to transform brand engagements, particularly with younger demographics like Gen Z and Millennials. Their collaboration with Capcom supports this vision, allowing them to harness diverse channels and maximize fan interaction.

About the Companies

GameSquare Holdings, Inc. operates one of the largest gaming media networks in North America, creating authentic connections across gaming and youth culture. Partnering with an array of creators and product lines extends their reach and effectiveness.

Capcom, a worldwide leader in interactive entertainment, is behind several cherished franchises, including Resident Evil™, which continues to captivate audiences since its inception. Established in 1983, Capcom's legacy of captivating storytelling and gameplay innovation remains unparalleled in the gaming world.

These companies are setting the stage for what promises to be a phenomenal launch of Resident Evil™ Requiem, and they invite fans to join the journey. Expect more updates and thrilling moments as the launch date approaches.