illycaffè Unveils Stunning Art Collection by John Armleder in Los Angeles

illycaffè Presents Art and Coffee at Frieze Los Angeles

For the very first time in the United States, illycaffè is showcasing the new illy Art Collection, designed by celebrated Swiss artist John Armleder, at the Frieze Los Angeles art fair. Running from February 26 to March 3, this exciting event is a confluence of art, culture, and the unparalleled pleasures of coffee. The refined illy lounge setting creates an inviting atmosphere for art enthusiasts, gallery proprietors, and budding artists alike to engage with both the artistic and sensory elements of the experience.

An Artistic Journey with Coffee

Visitors to the illy lounge will be treated to a unique blend of illy coffee, renowned for its quality and richness, crafted from only the top 1% of Arabica beans. This premium offering stands as a symbol of Italian dedication to coffee excellence, artfully marrying everyday rituals with artistic innovation. In this promotional space, illycaffè aims to transcend typical coffee enjoyment, merging it with a profound aesthetic experience inspired by the dazzling visions of Armleder, a master of multidisciplinary art.

John Armleder, a pivotal figure in the contemporary art scene and a strong proponent of the Fluxus movement, is known for his dynamic and playful approach across various mediums, including painting, sculpture, and installations. In his latest collaboration with illy, Armleder has designed the collection titled 'Tastes,' which transforms the standard illy cup into a multifaceted work of art. The mirrors and iridescent surfaces of each piece draw upon the legacy of Armleder's iconic disco balls, inviting participants to explore the interplay between art and daily life. Through these creations, illy is not just presenting cups but rather portals to a bright, imaginative, and vibrant artistic landscape.

Emphasizing Beauty in Every Sip

Cristina Scocchia, CEO of illycaffè, expressed excitement about unveiling the new collection at such a prestigious platform, emphasizing the company’s vision of art as an essential dimension of freedom and dialogue. The atmosphere within the illy lounge is designed to be a moment for reflection and beauty; each cup of illy coffee is a channel through which visitors can appreciate both flavor and artistry. This experience confirms illycaffè's dedication to using the universal language of art to promote beauty and cultural engagement, proudly supporting both established and emerging talents.

The illy Art Collection: A New Dimension

The collection designed by Armleder is now available through various channels, including the illy e-shop, illy stores, and select retailers. For those interested, a variety of formats are offered, from four espresso cups priced at $170 to two cappuccino cups at $95, each crafted to evoke the artistic spirit.

Founded in 1933, illycaffè is a family-owned Italian enterprise dedicated to delivering premium coffee to the world. With a unique blend of nine different Arabica varieties and a commitment to sustainability reflected in its Benefit Corporation status and B Corp certification, illycaffè continues its mission of fostering a culture of quality among coffee aficionados globally.

John Armleder: An Icon of Contemporary Art

John Armleder, with roots in Geneva, Switzerland, has made substantial contributions to the art world, being recognized for his innovative methodologies in blending different artistic formats. Having studied at the École des Beaux-Arts in Geneva, he was instrumental in establishing Galerie Ecart, which became a significant venue for performance art and facilitated the emergence of many renowned artists.

With numerous international solo exhibitions under his belt and works housed in esteemed museums worldwide, Armleder’s partnership with illycaffè is a continuation of his journey to bridge the gap between artistic expression and everyday objects, demonstrating how art can be seamlessly integrated into our lives, for an enhanced sensory experience.

In conclusion, illycaffè at Frieze Los Angeles not only offers exclusive art pieces but also sets the stage for a broader dialogue about the fusion of art and daily experiences, emphasizing that every sip of coffee can be an artistic celebration.