#United States #Walnut Creek #JamLoop #ActiveVoter #Aristotle

Enhancing Political Advertising with ActiveVoter™

In a groundbreaking move for political advertising, JamLoop, a leading technology platform innovating in the Connected TV (CTV) sector, has unveiled ActiveVoter™—a new solution aimed at minimizing waste in political ad impressions. This strategic collaboration with Aristotle, a prominent player in political data analytics, promises to reshape the landscape of political campaigning, particularly in the upcoming 2026 elections.

Addressing Inefficiencies in Political Advertising

Traditionally, targeting inefficiencies have plagued the realm of political advertising, leading to wasteful spending and suboptimal campaign performance. With ActiveVoter™, political advertisers can dynamically exclude individuals who have already voted, using the latest state-reported early voting data. This innovation allows campaigns to focus their expenditures on voters who remain undecided or have not cast their ballots yet.

Leif Welch, CEO of JamLoop, highlights the urgency regarding wasteful impressions: "Political advertisers face challenges that not only hinder campaign effectiveness but also inflate costs unnecessarily." By addressing the expensive inefficiencies that have characterized political CTV advertising, ActiveVoter™ enables campaigns to allocate their budget more strategically, thus improving overall return on investment (ROI).

Unique Technology and Features

The ActiveVoter™ platform integrates seamlessly into JamLoop's existing performance-driven CTV infrastructure. Key features include:

• - Local Precision: Targeting capabilities that allow campaigns to reach audiences at the Designated Market Area (DMA), zip code, and district levels across over 125 million U.S. households.
• - Campaign Flexibility: Options for self-serve or managed service along with white-label solutions enable varying degrees of control and oversight for political entities.
• - Real-time Strategies: Advertisers can enjoy real-time planning, pacing, and measurement, allowing them to adjust campaigns dynamically based on voter turnout and engagement.
• - Tailored Audiences: Custom audience targeting can be set based on behavioral, geographic, or voter-level factors, ensuring the right messages reach the right individuals at the right time.
• - Diverse Format Choices: Advertisers can utilize various ad formats, including 15- or 30-second spots, as well as interactive units designed for optimal engagement on CTV platforms.

The Future of Political Campaigns

The partnership with Aristotle reflects JamLoop's commitment to providing cutting-edge technology tailored for modern electoral strategies. John Aristotle Phillips, CEO of Aristotle, states, "This is a crucial evolution in political advertising, recognizing that the CTV landscape hasn’t fully tapped into the potential of voter data until now." By aligning CTV advertising more closely with real-world voting behaviors, campaigns can now execute strategies that match contemporary electoral dynamics.

Furthermore, ActiveVoter™'s adaptability allows political advertisers to modify targeting strategies based on their individual campaign needs, from persuasion efforts to get-out-the-vote (GOTV) initiatives and turnout modeling. This flexibility is pivotal as elections continue to evolve with an increasing reliance on digital advertising channels.

Available Now for Political Advertisers

ActiveVoter™ is now open for use by political consultants, agencies, and advertisers in preparation for the 2026 general election. Whether involved in down-ballot races or broader national advocacy campaigns, the technology is designed to help maximize campaign impact.

For additional information or to request a demonstration of ActiveVoter™, interested parties can visit JamLoop's website or connect through their official contact email.

As the digital landscape for political advertising continues to evolve, innovations like ActiveVoter™ signify a shift toward smarter, more efficient campaign strategies that can potentially transform the electoral process in America.