212NYC and Marketecture Forge a New Media Partnership for Upcoming Event

In an exciting development for the digital advertising community, 212NYC, New York's Digital Advertising Club, has partnered with Marketecture Media to co-host Marketecture Live III, titled "Consumers in Control." Scheduled for March 10-11, 2026, at The Glasshouse in New York City, this event promises to be a pivotal gathering for industry leaders.

This partnership aims to foster innovation and enhance connectivity within the rapidly evolving digital advertising landscape, where consumer behaviors are continuously changing the way brands interact with their audiences. By sharing insights and addressing current industry challenges, leaders will delve into how to adapt strategies effectively in a consumer-driven market.

Jay Wolff, the President of 212NYC, expressed enthusiasm about this collaboration, emphasizing the importance of bringing the community together to discuss pressing issues within the advertising sector. “We’re excited about our partnership with Marketecture Live III, as it aligns perfectly with our mission for 2026 that focuses on human connections in an AI-influenced world.” Wolff envisions this event as a platform for collaboration and creativity, pulling together the brightest minds from different sectors of the digital marketplace.

212NYC's commitment to the digital advertising world is evidenced by its extensive network of over 5,000 professionals in marketing and media. As a non-profit organization, it offers a range of resources, including educational programming and networking opportunities that are vital for fostering relationships within the industry. Their ongoing efforts serve to highlight important trends and insights that help shape the future of digital advertising.

Marketecture Media, on the other hand, specializes in serving the B2B advertising and marketing ecosystem with a focus on delivering news, analyses, and insights. Co-Founder and CEO Jeremy Bloom articulated how this partnership will strengthen their collective mission to help professionals adapt to the changing realities of advertising: “This collaboration with 212NYC significantly amplifies our efforts to engage the industry, providing actionable insights and encouraging meaningful discussions among leaders.”

As the third iteration of Marketecture Live, the event has gained a reputation for being a must-attend affair within the advertising community. The previous editions were a resounding success, with impressive Net Promoter Scores reflecting positive feedback and engagement levels from attendees. The upcoming event is geared to be even larger, doubling the size of past occurrences.

Sam Khoury, another Co-Founder of Marketecture Media, further commented on the exciting possibilities this partnership brings. "As we continue to engage with our community, we’re eager to push the boundaries of digital advertising innovation this year. The strategic join-up with 212NYC represents a step toward deeper collaboration and growth in our sector.”

As both organizations gear up for this exciting event, they reaffirm their commitment to driving the digital advertising landscape forward. For those eager to learn more about Marketecture Live III and secure their spot, registration information can be found on the official Marketecture website.

To join and participate in the vibrant community that 212NYC has created, potential members are encouraged to check out their website for further information and membership details.

This collaboration between 212NYC and Marketecture Media signifies a proactive step to inspire dialogue and innovation in the advertising space, ensuring that all professionals in the industry have the tools and insights they need to succeed in an ever-evolving market.

Topics Entertainment & Media)

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