#Japan #Tokyo #Trends #SNS Marketing #Gaiax

Gaiax Presents the 2025 Social Media Summary and 2026 Trends

On December 10, 2025, the leading company Gaiax, which specializes in comprehensive SNS marketing support, will host a seminar titled "2025 SNS Highlights Summary & 2026 SNS Trends Prediction". This event aims to review the key updates of various social media platforms over the year and lay out predictions for future trends. Participation is free, and the seminar is designed for anyone interested in understanding the evolving landscape of social media marketing.

In anticipation of the seminar, Gaiax has also released a comprehensive update chart for major social media platforms, highlighting significant advancements and shifts in their approaches. Let’s explore the expected trends for 2026 as well as the major updates from 2025 across various platforms:

Major Predictions for Social Media in 2026

The upcoming year is set to see an expansion of AI-related features across different platforms. With an increase in AI-generated content, users are likely to notice significant changes in the way they interact with platforms. Social media will not only remain a venue for social interaction but will increasingly offer shopping and payment functionalities, thus enhancing user engagement and increasing time spent on these platforms. As user behavior evolves, the importance of choosing the right media and effectively employing different platforms will become paramount.

Key Platform Updates:

X (formerly Twitter)

• - Transitioning from a text-focused SNS to an Everything App.
• - Introduction of new AI and payment functionalities to enhance user experiences.

Instagram

• - MetaAI implementation to improve advertising and content recommendation features.
• - Enhancements aimed at deepening connections among friends.

TikTok

• - Strengthened shopping features allowing users to complete purchases within the app, prominently through TikTok Shop, creating a new in-app shopping experience from video to live viewing to purchasing.

Highlights from 2025: Key Updates by Platform

The year 2025 has seen significant updates across various platforms:

• - X: Incremental introduction of new features beyond standard social media functions. X Money, a new payment feature, was announced alongside a series of updates to the Grok model.
• - Instagram: Focused on enhancing communication and engagement among friends, with new features like Blend introduced and a breakthrough in Monthly Active Users (MAU) surpassing 3 billion.
• - TikTok: Launched full-scale live commerce in Japan and reinforced creator support tools like Goku; TikTok Shop officially launched in Japan.
• - Threads: Positioned as a competitor to X, it functions as a text-based SNS and has made changes to its UI to promote communication with friends.
• - YouTube: Expanded short video capabilities and enhanced mechanisms to tackle misinformation and duplicate content.

Upcoming Seminar Details

The seminar promises an insightful review of notable SNS updates in 2025, with a focus on platforms like X, Instagram, TikTok, and Threads. Attendees can look forward to key takeaways on how companies should adapt their social media marketing strategies in the wake of recent changes. Here’s what you need to know:

• - Live Seminar Date: December 10, 2025 | Time: 12:00 - 13:00 (JST)
• - Recorded Session Available: December 11-12, 2025 (12:00 - 13:00 JST). Both dates will cover the same content, allowing participants to engage at their convenience.

URL for Registration: Click Here

In conclusion, Gaiax has been a pivotal player in SNS marketing since its inception, continuously assisting major enterprises in shaping their strategies. With expertise spanning over 1,000 corporate collaborations, Gaiax is well-positioned to guide companies in navigating the complexities of social media marketing.

For more information about Gaiax, check their official websites: Gaiax Social Media Lab and Gaiax Corporate Site.