FITUR 2026: Travel Technology Area Expands by 50% to Foster Innovation in Tourism

FITUR 2026: A Significant Leap in Travel Technology

The forthcoming FITUR 2026 is gearing up to present its most impressive Travel Technology area yet, expanding by an exceptional 50% compared to previous years. Scheduled to take place from January 21 to January 25, 2026, this pivotal section of the International Tourism Fair will host over 150 companies from more than 20 countries globally, including powerhouses like Germany, the United States, and Brazil, among others.

A New Hub for Innovation

Located in the newly established Knowledge Pavilion, Pavilion 12, the Travel Technology area is poised to serve as a vital hub for innovation, learning, and business within the tourism sector. The venue aims to unite cutting-edge solutions that integrate artificial intelligence, data analytics, automation, and digital marketing strategies to enhance the overall travel experience. This strategic shift underscores FITUR's commitment to fostering a collaborative environment where technology and tourism converge to redefine industry standards.

Driving Competitiveness and Sustainability

As global tourism becomes increasingly reliant on digital transformation, the Travel Technology segment is essential in bolstering operational efficiency and driving sustainability. By offering advanced digital solutions, it aims to elevate the traveler experience and create new business models rooted in data and AI. The growth in this sector is indicative of the evolving dynamics of travel and tourism, highlighting the urgent need for industry players to leverage technology as a competitive advantage.

Key Players and Innovations

Participants will include prominent companies like Amadeus, Travelgate, Roommatik, and BEONx, all showcasing their latest innovations designed to support the tourism industry. Furthermore, startups selected by Business France will also take part, emphasizing the crucial role of entrepreneurial initiatives in enhancing the technological landscape of tourism.

More Than Just an Exhibition

FITUR is not merely a trade show but a platform for significant dialogues and partnerships between technological enterprises and tourism operators. The fair facilitates connections among various stakeholders, including destinations, investors, and service providers across the entire travel value chain.

As the world embraces digitalization, the Travel Technology sector at FITUR 2026 stands as a testament to the future of tourism. It offers a unique opportunity to explore and engage with the latest innovations that are set to transform the industry.

Join the conversation at FITUR 2026 and witness firsthand the incredible advancements paving the way for a more interconnected and efficient tourism sector.

For further information, visit FITUR's website.