Paris Hilton's 11:11 Media Expands Collaboration with WOW Vegas for Two More Years

Paris Hilton's 11:11 Media Extends Partnership with WOW Vegas

In a significant move for both digital entertainment and social gaming, WOW Vegas has announced the renewal of its partnership with Paris Hilton’s 11:11 Media. This collaboration will continue for an additional two years, reaffirming Hilton’s position as the brand's face, marking a continued commitment to engaging audiences worldwide.

The update comes as both parties celebrate the success of their initial partnership, which effectively positioned WOW Vegas as a standout name in the social casino sector. Hilton, known for her multifaceted presence in media and pop culture, was enthusiastic about the new venture, indicating that WOW Vegas encapsulates the values that 11:11 Media stands for – entertainment, innovation, and community.

"WOW Vegas delivers premium entertainment, innovation, and a sense of community – all that we strive for at 11:11 Media, which is why I'm excited to bring even more sparkle to the next phase of our journey together," Hilton stated, casting a bright outlook for the partnership.

The renewed collaboration entails Hilton leading new marketing campaigns, which will be crafted and executed by 11:11 Media. Anticipation is high for the upcoming creative direction, which promises a series of energetic and visually captivating advertisements. These will be tailored to appeal to a young, digitally engaged audience that is eager for fresh content.

Richard Skelhorn, co-founder of WOW Vegas, praised Hilton's impact: "Paris is a genuine force of nature—her creativity, professionalism, and cultural reach are second to none. We've forged a fantastic working relationship, and we're delighted to be building on that with this renewed commitment." This reflects the mutual benefits that arise from their partnership, as both brands look to enhance customer engagement.

In parallel with this marketing initiative, WOW Vegas is collaborating with TokenMind, a new digital media company that Skelhorn established, to manage digital media purchasing and strategy. TokenMind plans to ramp up advertising strategies across platforms such as Meta and X (formerly known as Twitter), focusing on performance-driven strategies that will help to scale the campaign's visibility throughout the United States.

This expanded partnership signifies a vital moment for WOW Vegas, emphasizing its evolution as a brand while simultaneously enhancing connections with its expanding player community. Both Hilton and WOW Vegas are poised to redefine the possibilities within the social gaming entertainment landscape, blending celebrity influence with engaging gaming experiences.

About 11:11 Media: Founded by Paris Hilton alongside entertainment industry veteran Bruce Gersh in 2021, 11:11 Media stands at the intersection of pop culture, bridging content, community, and commerce. The company spans various sectors, including film, TV, music, consumer products, and digital, emphasizing themes of lifestyle, art, beauty, and wellness. Through storytelling and innovative experiences, 11:11 Media aims to boost brand visibility and community engagement while driving social impact.

The upcoming campaigns promise excitement and creativity, making the continuation of the partnership between Hilton and WOW Vegas a highly anticipated endeavor in the realm of digital entertainment.