Chery Introduces LEPAS Brand Revolutionizing Future Mobility with Innovative Design and Technology

Chery LEPAS: A New Era in Automotive Innovation

On April 24, 2025, Chery Automobile Co., Ltd. made waves in the automotive industry by officially launching its new brand, LEPAS, during a global event themed “COLORFUL LIFE, MASTERFUL DRIVE.” This significant milestone was celebrated with over 800 key dealers and influential media representatives from around the globe.

LEPAS positions itself as a cornerstone of Chery’s strategic vision, focusing on elevated market positioning and sustainable growth. The brand aims to set new standards in the automotive sphere by pursuing a vision of “elegant mobility.” With intelligent technology and sophisticated design integrated into its models, LEPAS is set to transform the future mobility ecosystem.

During the launch, Zhang Guibing, President of Chery International, shared ambitious plans that will see LEPAS release five new models over the next three years. The product lineup begins with the L8, a trend-setting SUV set to launch in December 2025. Subsequent models will target various demographics, including the urban-oriented L6 designed for city elites and the L4, which caters to the style-conscious women drivers.

LEPAS has ambitious plans for global expansion, with the goal of establishing a diverse network of 1,200 sales outlets worldwide. They aim for an annual production target of 500,000 units, creating ample opportunities for partnership and growth in international markets.

At the heart of LEPAS’s innovation is the L8, which emphasizes four key pillars: Leopard Aesthetics Design, Luxurious Space, Intelligent Safety, and Chery Super Hybrid Technology. The design of the L8 draws inspiration from the sleek, muscular form of a sprinting leopard, skillfully combining dynamic aesthetics with a robust mechanical philosophy. Its unique vertical-pupil headlights and minimalist cockpit design strike an impressive balance between technological prowess and elegance.

The L8 doesn’t just excel in appearance; it also boasts groundbreaking advancements in intelligent systems, safety features, and adaptability to various driving scenarios. The model addresses the modern user's desire for state-of-the-art technology paired with a luxe aesthetic appeal.

Zhong Wei, Deputy CEO of LEPAS, emphasized that LEPAS aspires to revolutionize the human-vehicle interaction paradigm via innovative intelligent solutions, aiming to deliver premium mobility experiences without compromising on value. This transition marks Chery’s evolution from a conventional automotive manufacturer to a trendsetter in the mobility lifestyle sphere, with LEPAS poised to redefine the global automotive value landscape comprehensively.

In a rapidly evolving automotive market increasingly shifting towards luxury and technology, Chery’s LEPAS is a significant contender, aiming to meet the expectations of modern consumers while promoting an elegant lifestyle through innovative mobility solutions.

As Chery continues to leverage its robust research and development network alongside its technological expertise, the strategic establishment of LEPAS promises to not only enhance the brand’s value but also to elevate the overall customer experience in the automotive industry. With its upcoming models and values focused on elegance and intelligent mobility, LEPAS is undoubtedly a brand to watch in the coming years.