Haier and Fisher & Paykel Showcase Innovation at Milan Design Week 2026

Innovative Showcases at Milan Design Week 2026

Milan Design Week 2026 came to a captivating close, with Haier Group and its premium brand Fisher & Paykel commanding significant attention from attendees. Held from April 21 to April 26, the event showcased cutting-edge designs and technologies that promise to reshape modern living environments.

A New Standard in Design and Technology

This year, Haier Group introduced a six-zone immersive experience that flawlessly blended design aesthetics with adaptive technology and interconnected ecosystems. As a major attraction at the event, Fisher & Paykel dazzled visitors with the unveiling of their latest offerings, including the Nature—Ritual at EuroCucina and the State of the Art Collection. These initiatives echo the Group's dedication to crafting human-centered, artistically rich living spaces.

The collaboration between Haier and Fisher & Paykel exemplified a pivotal moment in Haier’s multi-brand global strategy. It illustrated how two brands, each with its unique identity—one focused on smart ecosystems and the other on heritage design—can collaborate to elevate the standard for modern living.

Haier's Global Brand Matrix

Haier’s success over the past three decades is a testament to its long-term objective of cultivating deep market ties. Initially an exporter, Haier has transitioned into a fully localized entity with factories, research and development (R&D) centers, and marketing hubs established globally. This extensive infrastructure fortifies its “Trinity” model of combining local R&D, manufacturing, and marketing.

The outcomes of this innovation-driven approach are apparent throughout Haier’s diverse brand portfolio. Since acquiring Fisher & Paykel in 2012, the synergy between the two brands has yielded impressive results, demonstrating enhanced global expansion, technological advancements, and steady market leadership.

In Australia and New Zealand, Haier has shifted from a shareholder-driven model to one focused on user-driven innovation. This strategic pivot has enabled both Haier and Fisher & Paykel to carve distinctive market positions. The R&D center in New Zealand, recognized as one of Haier's five global hubs, has catalyzed breakthroughs in product technology, leading to significant market share growth for Fisher & Paykel washing machines—from a meager <1% to an impressive 22% in just 18 months.

Moreover, Fisher & Paykel’s 60cm Series 11 Minimal Combi-Steam Oven, along with the 91cm Series 11 Integrated Refrigerator Freezer, achieved the prestigious Red Dot's Best of the Best award, attesting to the brand's commitment to design excellence while retaining its historical legacy.

Enhancing Local Growth Through Innovation

Haier is also emphasizing local development through enhanced R&D and manufacturing, building robust local footprints across various regions. Notably, their strategic sports partnerships have been instrumental in building emotional connections with a global audience. By associating with prominent events such as Roland-Garros and the ATP Tour, and teams including Liverpool FC and PSG, Haier has successfully woven the