#Japan #Women's Empowerment #Shibuya #Ponta #Loyalty Marketing

Loyalty Marketing Promotes Women's Empowerment with Two-Star Certification

Loyalty Marketing, the company behind the popular loyalty program Ponta, has been recognized for its efforts in promoting women's empowerment by receiving a prestigious two-star certification from the Ministry of Health, Labour and Welfare of Japan. This certification is part of the 'Eruboshi' program, established under the Revised Act on Promotion of Women's Participation and Advancement in the Workplace, which acknowledges businesses for their excellent initiatives in advancing women's roles in the workplace.

This recognition comes as a testament to the company's commitment to gender equality in the workplace. Of the five evaluation criteria set by the Eruboshi program, Loyalty Marketing met standards in four key areas: recruitment practices, working hours, the ratio of women in management positions, and the availability of diverse career paths. These results highlight the environment within Loyalty Marketing as one where opportunities exist regardless of gender.

An internal survey conducted among its employees revealed that approximately 90% believe there are no disparities in evaluation and promotion based on gender. This strong sentiment indicates that employees feel valued and assessed fairly, without biases based on gender. This is significant as it demonstrates the company’s dedication to fostering an inclusive corporate culture.

To further support its employees, Loyalty Marketing actively promotes flexible working arrangements that cater to different lifestyles. This includes the implementation of a full flex system, remote working options, and a free-address office layout that allows for a more adaptable work environment. By encouraging diverse working styles, the company not only enhances employee satisfaction but also contributes to productivity and creativity within its teams.

Looking ahead, Loyalty Marketing aims to nurture a corporate culture that enables each employee to maximize their potential. The company is committed to creating a sustainable society and embodies a forward-thinking approach towards incorporating gender equality as a core value of its operations.

For more information about Loyalty Marketing's initiatives and its commitment to human capital, you can visit their sustainability page and learn about their flexible work styles on their recruitment site.

Through these endeavors, Loyalty Marketing not only meets necessary criteria for recognition but also sets a standard for other companies seeking to implement similar policies. As businesses worldwide continue to address gender inequality in the workplace, Loyalty Marketing stands as a beacon of progress, inspired by the potential each employee holds, regardless of gender, in contributing to the company’s success and societal growth.