Decoy Wines Chosen as the Official Wine Partner for the 77th Emmy® Awards

Decoy Wines Partners with the 77th Emmy® Awards

Decoy, a leading name in premium wines, has officially been named the exclusive wine partner for the Television Academy's 77th Emmy® Awards season. This partnership is a significant milestone as it marks a multi-year agreement, with Decoy being the sole wine served at not only the 77th Emmy Awards but also the upcoming 78th awards. This strategic alliance aligns beautifully with Decoy's newly launched initiative, "Pour to What's Possible," which aims to create emotional connections and inspire positivity at this highly respected television ceremony.

Chanel Caplan, the Senior Vice President of Brand Management at The Duckhorn Portfolio, stated, "Decoy is honored to be the exclusive wine partner of the Emmy Awards. Crafting exceptional wine is a creative journey, much like producing the incredible stories we see on television. The Emmys are a hub of inspiration, and we are thrilled to raise a glass with the industry's most talented storytellers and toast to the boundless possibilities that great storytelling inspires."

This partnership isn't just about pouring wine during the awards; it aims to integrate Decoy into contemporary culture. The brand recognizes that today's audiences increasingly seek inspiration and connection through premium television, making the Emmy Awards the ideal platform for this collaboration. The excitement around this new chapter for Decoy is palpable; as the Emmy Awards offer a nationally recognized stage, they provide an ideal environment to celebrate creative excellence in storytelling.

Maury McIntyre, President and CEO of the Television Academy, shared his enthusiasm: "The Television Academy is delighted to welcome Decoy as our Official Wine Partner for the 77th and 78th Emmy Awards seasons. Decoy's commitment to quality and creativity is aligned with the spirit of the Emmys. We look forward to offering our guests these exceptional wines as we celebrate television excellence."

A variety of Decoy wines, including its esteemed Cabernet Sauvignon and Sauvignon Blanc, will flow through various Emmy Season events. Notably, attendees can indulge in these selections at high-profile gatherings like the Television Academy Hall of Fame Ceremony and the Governors Gala. These events, taking place after the Creative Arts Emmy Awards and the 77th Emmy Awards broadcast on Sunday, September 14, 2025, will feature custom Decoy-branded bars for an elevated tasting experience.

The live broadcast of the 77th Emmy Awards will be available on CBS, promising a night filled with celebrated storytelling and creativity. As Decoy embarks on this exciting partnership, the brand also emphasizes its heritage. Established in 1985, Decoy has gained recognition as a leading premium domestic wine brand, particularly within the $15+ category. Each wine is crafted with intention and quality, reflective of the esteemed winemaking practices spearheaded by Dana Epperson, an acclaimed winemaker.

Decoy's portfolio is diverse, offering beloved selections like Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, and Pinot Noir. Recently introduced is the Featherweight tier—a premium line targeting modern consumers who appreciate lower-alcohol, lower-calorie options. This innovation reflects Decoy's commitment to meeting the evolving needs of consumers while maintaining a strong connection to culture and craftsmanship.

Through its wines, Decoy aims not just to quench thirst but to inspire confidence and facilitate connections in every pour. Those eager to learn more about Decoy Wines and their partnership with the Emmy Awards can visit decoywines.com/emmys or follow them on Instagram at @decoywine.