#United States #Subaru #Camden #Yoichi Hori #Brian Moscatelli

Subaru's Executive Leadership Changes

On May 19, 2025, Subaru of America, Inc. (SOA) declared two pivotal appointments to its executive team, aiming to bolster its in-market strategy and align with future growth targets. Yoichi Hori has been appointed as the chairman and chief executive officer (CEO), while Brian Moscatelli steps up as the vice president of field and distributor operations.

New Leadership Announcements

Yoichi Hori - Chairman and CEO

As the newly appointed chairman and CEO, Yoichi Hori brings a wealth of experience to Subaru of America, having first joined the company in 1996. His extensive background includes various roles across both the U.S. and Japan, cementing his expertise in product and corporate planning. Previously, Hori was the general manager of the CTO Strategy Office at Subaru Corporation (SBR), where he concentrated on electric vehicle strategies. His leadership is expected to guide Subaru effectively through the evolving automotive landscape, overseeing all U.S. business operations.

Brian Moscatelli - Vice President of Field Operations

Brian Moscatelli, promoted from his previous roles within Subaru since 1999, will lead national field operations, which include training, security initiatives, and the certified pre-owned program. With a robust track record in sales and marketing, Moscatelli's experience is seen as a critical asset as he navigates Subaru's operations and enhances its presence across all regions in the U.S.

Strategic Direction and Goals

These leadership transitions align with SOA's broader strategy to pivot toward a more innovative and market-responsive approach. Tadashi “Tady” Yoshida, the former chairman and CEO, transitions to a senior managing executive officer role within Subaru Corporation, where he will lead newly formed initiatives tied to global sales and marketing strategies, thereby maintaining a crucial link to the American branch.

Jeff Walters, President and COO of Subaru of America, expressed confidence in the newly appointed leaders, stating, "We are fortunate to have such talented and experienced leaders within Subaru who devote themselves to growing the brand. Our trust in individuals like Hori and Moscatelli reflects our commitment to being more than just a car company."

By putting individuals who are deeply invested in Subaru's mission of community support and environmental stewardship in key positions, the company aims to solidify its image as an innovator in the automotive industry.

Subaru's Commitment to Community and Sustainability

Subaru of America stands out not only for its vehicles but also for its dedication to corporate ethics and community outreach. The company, based in Camden, New Jersey, operates a network of approximately 640 retailers nationwide. All Subaru products are produced in environmentally friendly, zero-landfill facilities, emphasizing their commitment to sustainable practices.

Over the past two decades, Subaru has donated over $320 million to various charitable causes and has recorded more than 100,000 volunteer hours contributed by its employees. Their guiding principle, the Subaru Love Promise, encapsulates their vision of showing respect and love to communities and customers alike.

With these new appointments, Subaru aims to navigate future challenges and growth opportunities head-on, all while remaining committed to its values and societal responsibilities.

Conclusion

Subaru's recent executive changes mark a promising trajectory for the company as it continues to adapt to the changing automotive landscape. With strategic leaders like Hori and Moscatelli at the helm, the brand is poised to enhance its operational efficiency and maintain its strong connection with its community-focused ethos.