Hisense Strengthens FIFA Partnership while Unveiling RGB-MiniLED at IFA 2025

Hisense Unveils Third FIFA Sponsorship and RGB-MiniLED at IFA 2025

In an exciting development for sports and technology enthusiasts, Hisense, a globally recognized leader in consumer electronics and appliances, has officially announced its ongoing partnership as an official sponsor of the FIFA World Cup™ at the IFA 2025 in Berlin. This announcement not only marks the brand's commitment to the global football community but also highlights its journey that began in 2018 with its initial collaboration with FIFA.

Since its first major branding presence during the FIFA World Cup in 2018, Hisense has made significant strides with the organization. The company's collaboration includes initiatives such as the distribution of content through FIFA+ in 2022 and integrating its innovative technology into the VAR (Video Assistant Referee) operations during the FIFA Club World Cup 2025. With the sponsorship of the upcoming FIFA World Cup 2026, the company aims to enhance fan engagement worldwide.

Catherine Fang, Vice President of Hisense Group, emphasized the essence of unforgettable moments, stating that every memorable event starts with the right experience. Her remarks underscore Hisense’s commitment to enhancing the viewing experience for fans around the globe. By adhering to its four fundamental principles—technology, user focus, intelligent service, and cultural values—Hisense continues to push the boundaries of display technology, ranging from HDR to Laser TVs and the latest RGB-MiniLED displays, striving to deliver unparalleled image quality.

At IFA 2025, Hisense showcased its RGB-MiniLED technology, which was previously introduced with a massive 116-inch TV at CES. The enhancements present in this new technology promise purer colors, superior contrast, and brightness levels that outshine QD-OLED displays. This innovation reaffirms Hisense’s position as a leader in next-generation screen technologies.

Romy Gai, Chief Business Officer of FIFA, expressed excitement about the partnership, highlighting the collaboration aims to provide the best display technology for the World Cup experience. With the 2026 tournament being the first held across three countries and featuring 48 teams, Hisense aims to transform living rooms around the globe into prime viewing venues, allowing fans to relish the World Cup like never before.

Founded in 1969, Hisense has emerged as a premier global brand in domestic appliances and consumer electronics, operating in over 160 countries. The company specializes in offering high-quality multimedia products, household appliances, and smart computing solutions. According to Omdia, Hisense ranks first globally in the segment of TVs of 100 inches and above, from 2023 to the first half of 2025. Through its sponsorship of the FIFA World Cup 2026™, Hisense continues its commitment to connecting with audiences worldwide through significant athletic partnerships.

As fans eagerly await the FIFA World Cup 2026, Hisense stands poised to deliver exceptional viewing experiences enhanced by groundbreaking technology, ensuring every match and moment is nothing short of spectacular for viewers globally.