The Transformative Case of NTT Data Intramart and EventHub
In the fast-paced world of event marketing, efficiency and effectiveness are paramount. Recently, NTT Data Intramart, a key player in the enterprise low-code platform sector, made a pivotal shift from their full-scratch development system to EventHub's leading event marketing platform. This transition has led to remarkable results: a 50% reduction in event preparation efforts and a 30% cutback in management and operational activities.
A Legacy of Relationship Building
Founded in 2000, NTT Data Intramart has spent over two decades building robust relationships with its clients. The company's flagship events, which have evolved significantly over the years, have been essential for maintaining these bonds. In light of the ongoing global changes, the company has rebranded its major events as 'intra-mart LIVE', marking a significant evolution in its event strategy.
The latest iteration of these events aims to 'propose the ideal image of process digitalization,' serving as a massive conference for partners, new clients, and existing customers. With the focus on creating meaningful connections, the events consistently generate buzz and enthusiasm.
The Impact of EventHub
Switching to EventHub brought several benefits to NTT Data Intramart:
- - Efficiency Boost: The switch enabled a 50% reduction in the manpower required for event preparation.
- - Positive Reception: Feedback from participants turned overwhelmingly positive, with minimal negative responses.
- - Smoother Operations: Integrating with Marketo facilitated seamless lead delivery to sponsors, enhancing overall operational workflow.
The implementation of EventHub has redefined how NTT Data Intramart conducts its events, aligning with modern expectations and technological advancements.
Insights from the Implementation
In a detailed interview available on their site, NTT Data Intramart elaborates on how they have developed relationships with clients over the past two decades and how the shift to EventHub has streamlined their operations. The insights shared reflect a commitment to improving customer experience while optimizing internal processes.
For more details, you can check the full case study on their website:
NTT Data Intramart Case Study.
About EventHub
EventHub is Japan's number-one event marketing platform, extensively utilized for webinars, conferences, and exhibitions. The platform is designed to maximize customer engagement and foster connections that can lead to business opportunities. With a robust suite of tools for event hosting and data analytics, EventHub supports businesses in generating leads and facilitating sales.
For inquiries about this case study, visit:
EventHub Contact.
Company Overview
- - Name: EventHub Inc.
- - Location: 1-1-1 Nishi-Shinbashi, Minato City, Tokyo, Japan
- - CEO: Rie Yamamoto
- - Established: 2016
- - Website: EventHub Website
In conclusion, the case of NTT Data Intramart's switch to EventHub not only demonstrates how technology can enhance operational efficiencies but also highlights the importance of evolving marketing strategies in tandem with changing market conditions.