#USA #Charleston #THC Beverage #Advisory Board #Reframe Beverage

Reframe Beverage's Strategic Move to Expand Its Market Presence

Reframe Beverage, a notable player in the THC beverage sector, has recently unveiled its newly formed Strategic Advisory Board. This move signifies the company's commitment to bolstering its market presence as it strives for expansion in distribution and product innovation. The board comprises seasoned professionals, all bringing a wealth of experience from leading consumer brands and beverage alcohol companies.

The Power Behind the Advisory Board

The assembled Advisory Board includes leaders with over 60 years of combined expertise from major industry players such as Southern Glazer's Wine & Spirits, Diageo, Moët Hennessy, and Campari. These appointments come at a pivotal moment as Reframe aims to position itself for substantial growth in the retail space.

Key Members of the Board

• - Dan Buttling: With more than three decades in the alcoholic beverage industry, Dan has previously held significant roles, including CMO at Diageo Beer Company and CEO of Stoli North America. He's now immersed in his ventures with Feast Agency and 2XO Bourbon.
• - Joshua Singh: Currently serving as Chief Business Officer at Happy Dad Hard Seltzer, Joshua brings operational and investment experience, bolstered by a strong academic background from the University of Pennsylvania and Stanford.
• - Rachel Citera: As a Principal at Verlinvest, Rachel is deeply engaged in scaling mission-driven consumer brands. Her experience includes board roles at Hint, Inc. and investments in other significant brands.
• - Steve Chasen: A veteran in the beverage industry, Steve has spent 25 years nurturing brand equity and developing high-performing teams. He’s currently managing partner at Deep Channel Partners LLC.
• - Ben Miller: With extensive experience in market expansion, Ben previously worked at Southern Glazer's Wine & Spirits and is now a Senior Vice President at Dos Hombres.
• - Danny Saltzman: Founder and CEO of The Fuel Brands, Danny’s expertise spans beverage alcohol and consumer brands, making him a valuable addition to the board.

Changing Consumer Trends

As the adult beverage market evolves, consumers are increasingly looking for innovative ways to enjoy social occasions. Jake MacDowell, President of Reframe Beverage, emphasizes that the company offers a premium, alcohol-free beverage tailored for these moments where cocktails and spirits have long been the norm.

CEO Justin Buchanan added that the diverse experiences of the board members will provide a significant competitive advantage. The strategic insight will be instrumental as Reframe navigates this fast-changing category to execute its vision effectively.

About Reframe’s Offerings

Reframe’s flagship product, the Cannabis Spirit, mimics the aesthetic of a premium wine but is devoid of alcohol, featuring a low-dose THC. Designed for the socially conscious drinker, it supports gathering and celebration without the effects of traditional alcoholic beverages.

Following its successful launch that saw over 100,000 bottles sold across several states including Texas, South Carolina, and Tennessee, Reframe is set to enter the Florida market next month. The company also plans to diversify its offerings by introducing new ready-to-drink products this summer.

For those looking for non-alcoholic alternatives that do not compromise on quality or experience, Reframe Beverage certainly presents a compelling option. The brand's website, drinkreframe.com, offers more information for consumers eager to explore this innovative THC beverage option.

With a clearly defined strategy and an experienced advisory board, Reframe Beverage is poised to carve out a significant niche in the burgeoning market of cannabis-infused drinks. They are paving the way for a new era of social drinking where enjoyment meets responsibility.