#Italy #Descente #CASA DESCENTE #Cortina d'Ampezzo #Cortina

DESCENTE to Open CASA DESCENTE in Cortina, Italy

DESCENTE LTD. is set to launch CASA DESCENTE in the picturesque town of Cortina d'Ampezzo, Italy, during the upcoming Winter Olympics 2026. This exclusive space will serve as a welcoming hub for athletes, teams, associated personnel, and media, offering essential hospitality services and support.

About CASA DESCENTE

Designed as a hospitality space, CASA DESCENTE invites visitors to relax and immerse themselves in the brand's essence. The location will highlight DESCENTE's craftsmanship, innovative technologies, and rich history, showcasing how the brand continually delivers high-performance apparel to help elite athletes achieve their best. Among the attractions at CASA DESCENTE are:

1. Showcasing DESCENTE's History: A special exhibition will narrate DESCENTE's 90-year journey since its inception in 1935, emphasizing its evolution into a premier supplier of high-performance sports clothing. Attendees can view historical competition suits from the company’s archives, illustrating the advancements in textile technology from DESCENTE's early ski wear to contemporary award-winning designs used in international competitions.

2. Exhibition of Racing Suits: Attendees will have the opportunity to see DESCENTE racing suits designed for national teams from Switzerland, Canada, Germany, Spain, China, and Korea. This exhibit will allow visitors to appreciate the blend of performance and aesthetic beauty that defines DESCENTE's ethos.

3. Latest Technology Display: Highlighting DESCENTE’s commitment to innovation, this section will feature products developed at the company's R&D center, the DESCENTE INNOVATION STUDIO COMPLEX (DISC) in Osaka, among other facilities. The exhibit will showcase DESCENTE’s unique pattern-making techniques, advanced functionality, and meticulous craftsmanship in their designs.

4. Lounge Area with Live Coverage: The lounge will feature a large screen broadcasting live coverage of Olympic events, creating a relaxed environment for attendees to watch and enjoy the competitions. This space will also act as a reception area, fostering interactions between athletes, teams, and associated personnel.

CASA DESCENTE Overview

• - Location: Località Gilardon, 4, 32043 Cortina d'Ampezzo (BL), Italy
• - Period: February 7 (Saturday) – February 22 (Sunday), 2026 (local time)
• - Floor Area: 300 square meters

About DESCENTE

DESCENTE is known for creating premium sports products characterized by high quality, performance, and design, focusing on functional beauty. With an emphasis on athlete perspectives in its manufacturing processes, DESCENTE has established itself as a leader in the premium sports apparel sector. The brand aims to instill confidence in individuals, inspiring and energizing athletes to pursue new challenges daily, bolstering both mental and physical performance.

For more information, visit DESCENTE’s official channels and stay connected during the Winter Olympics and beyond.