ANTA Partners with Hellenic Olympic Committee as Gold Sponsor for Winter Olympics

ANTA Teams Up with the Hellenic Olympic Committee

In an exciting announcement, ANTA, a prominent name in the sportswear industry, has officially declared its partnership with the Hellenic Olympic Committee (HOC) as a Gold Sponsor and the official sportswear provider for the upcoming Milano Cortina 2026 Winter Olympics. This strategic alliance signifies ANTA's commitment to supporting athletic excellence on an international scale.

The role of ANTA will be pivotal as it supplies the Greek delegation with official uniforms for various key competitions, ensuring they are both stylish and equipped for peak performance. As a nation with a rich Olympic heritage, Greece’s collaboration with ANTA merges tradition with contemporary athleticism. The uniforms will be designed around a color palette inspired by the national flag, integrating elements that reflect Greece’s cultural legacy, including the graphic motifs symbolizing waves from the Hellenic Olympic emblem and references to Mount Olympus.

These uniforms will not only showcase the athletes but will also embody cutting-edge technology. ANTA has a history of developing state-of-the-art sports apparel featuring innovations such as dynamic moisture control and rapid drying capabilities, ensuring that athletes remain comfortable and focused during their competitions. In addition, the inclusion of thermal insulation technology promises to keep the athletes warm, an essential feature for winter sports.

Petros Sinadinos, President of the Marketing Commission of the Hellenic Olympic Committee, expressed enthusiasm about this partnership, stating, "We are deeply honored to collaborate with ANTA, a leader in the sportswear industry. This partnership not only benefits our athletes but also strengthens our presence at the global sporting arena."

ANTA has been a steadfast partner in the international sporting world, having signed a formal agreement with the International Olympic Committee in 2019 as an official sportswear provider. The collaboration with HOC marks another milestone in ANTA’s global expansion while underscoring its role in promoting athletic achievements worldwide.

Moving forward, ANTA aims to continue fostering innovation through the amalgamation of technology and cultural integration, supplying professional sports equipment that caters to both athletes and sports enthusiasts around the globe.

Founded in the 1990s in China, ANTA has risen to become the leading sportswear brand in the country. With a dedication to delivering functional and professional athletic gear, ANTA covers a broad spectrum of sports, ranging from popular activities such as running and basketball to niche sports. As part of its commitment, ANTA has also provided professional competitive and training equipment for several Chinese national winter sports teams gearing up for Milan, positioning athletes for success on the world stage.

About the Hellenic Olympic Committee

The Hellenic Olympic Committee has played a vital role in modern Olympic history, established on November 24, 1894, in Athens. It was during this foundational meeting that plans for the inaugural Modern Olympic Games were set in motion, culminating in the Athens games of 1896. The HOC focuses on preserving and promoting Olympic principles in Greece, with a strong emphasis on sports initiatives and educational programs. Its activities revolve around the preparation of Greek athletes for Olympic competition and the selection of representatives for the games, fostering not only athletic excellence but also the values that inspire national pride and international cooperation.