#Japan #Tokyo #Collaboration #PomPomPurin #Pastel

Celebrating Pompompurin's 30th Anniversary with Delicious New Treats

In April, the beloved character Pompompurin, from Sanrio, celebrates its 30th anniversary, and to mark this special occasion, Pastel has introduced a delightful new collaboration. The famous bakery and patisserie chain, All Hearts Company, has launched several limited edition sweets that are sure to tempt fans and dessert lovers alike.

A Dreamy Collaboration

Founded in 1984, Pastel is well known for its signature silky pudding, which ignited a trend across Japan. This collaboration with Pompompurin, starting in March 2026, continues the tradition of bringing unique and exciting products to customers for the seventh consecutive year under the theme “Harapeko♪Big Dream.” Each year, the brand unveils various new treats and exclusive merchandise, creating a joyous celebration that keeps fans eagerly awaiting what’s next.

Highlighting the festivities is the new chiffon cake called “Pompompurin's Chiffon for Birthday Sugoroku Set.” Launching on April 4, this enchanting treat features a fluffy chiffon cake designed to resemble Pompompurin, replete with caramel overtones reminiscent of its famed pudding. Accompanied by a silky pudding topping and adorable Pompompurin marshmallows, this sweet delight invites customers to engage with their desserts actively.

Fun and Games

What sets this chiffon cake apart is its unique packaging. The cake comes in a specially designed box that transforms into a playable Sugoroku game, allowing you to embark on an exciting adventure with Pompompurin through “Harapeko♪Dream Voyage.” Players can enjoy warmth and sweetness in every bite while sharing laughter and joy around the game board, making dessert an interactive experience.

Moreover, April will roll out “Pompompurin's Mini Pudding - Celebration Edition” to add to the festivities. Priced at only 500 yen, this mini pudding features a lovely design inspired by Pompompurin and friends, ensuring that fans receive a delightful treat perfect for the celebration.

Sweets Galore!

Pastel’s collaboration goes beyond the chiffon cake and mini pudding. Available until April 30, the menu includes:

• - Pompompurin's “Purin Purin” Marshmallow Pudding (880 yen): A luscious pudding formed to resemble Pompompurin's iconic silhouette, featuring a smooth caramel layer that blends beautifully with light cream.
• - Pompompurin’s “Boku Purin” Pudding (880 yen): A whimsical two-layer pudding celebrating the character's adorable face, topped with a chocolate hat for an extra layer of sweetness.
• - Pompompurin Plush Toy Pack (2,480 yen): This delightful set comprises the popular puddings along with a cuddly plush toy, perfect for fans of all ages.
• - Pompompurin Cream Puffs (300 yen): A soft choux pastry filled with a dreamy mix of caramel cream and vanilla custard, designed to bring joy to your snack-time.

The Legacy of Pompompurin

Pompompurin, recognized by his signature brown beret, embodies a carefree spirit. He loves to play and eat, especially his favorite pudding made by his mom. His amicable nature and adorable antics resonate with many, making him a cherished character in the hearts of fans worldwide. The 30th birthday celebration is fittingly adorned with joy, laughter, and delightful sweets, making it a must-try.

In conclusion, Pastel has ensured that this collaboration not only honors Pompompurin's legacy but also brings happiness to many while delighting with its sweet offerings. For fans and dessert enthusiasts, it is the perfect time to visit Pastel and join in the celebration before these limited-edition treats become a sweet memory.

Don't forget! Limited quantities are available, and they may sell out quickly, so plan your visit accordingly!