Motorlux 2025: A Premier Gathering of Luxury and Automotive Excellence at Monterey Car Week
Motorlux is all set to make a grand entrance at the Monterey Car Week on Wednesday, August 13, 2025, marking yet another vibrant celebration of luxury cars, aviation, and refined hospitality. As a staple of the Monterey Car Week, Motorlux promises an immersive experience that captures the essence of California's culinary and automotive heritage.
This year, attendees can look forward to an exciting lineup featuring three Michelin-starred chefs who will present exclusive dishes complemented by tastings from over 40 esteemed wineries in the region, seamlessly blending fine dining with the exhilarating atmosphere of automotive festivities. With each year, the organization behind the event, Hagerty, endeavors to elevate the guests' experience in a significantly curated manner.
The kick-off night will captivate attendees with a fashion-show-inspired opening for the Broad Arrow Monterey Jet Center Auction, giving early access to one of the week’s premier collector car sales. The displays at Motorlux continue to be a highlight, with unique and elegantly crafted pairings of food and drink tailored specifically to match the artistic automotive exhibits. This year’s showcases include:
1. From Stuttgart with Love: A striking tribute to Porsche featuring various models originating from this iconic performance brand.
2. America's Wild Horse: Celebrating the 60th anniversary of the Ford Mustang, this showcase will highlight exemplary models from each generation, reminiscing the evolution of this beloved car.
3. 200 MPH Club: This exhibit will feature an array of factory-built vehicles that can achieve speeds of 200 mph and above, showcasing pioneering designs from the 1980s onwards to contemporary hypercars.
4. The Mercedes Maestro: A special tribute to the celebrated designer Bruno Sacco, showcasing notable masterpieces that highlight his iconic designs at Mercedes-Benz.
As shared by Logan Calkins, the Director of Events at Hagerty, welcoming guests to Motorlux means constantly aiming to exceed expectations in both entertainment and hospitality. "We can't wait to host thousands of luxury and automotive enthusiasts as they reunite with longtime friends and Monterey Car Week kicks-off at Motorlux," he stated enthusiastically.
In collaboration with Motorlux, Broad Arrow Auctions will also present their flagship Monterey Jet Center Auction on August 13-14, promising a stellar collection of approximately 150 collector cars. The first day of the sale kicks off during Motorlux festivities, featuring 40 lots. Among the headliners is the remarkably well-preserved 1962 Shelby 260 Cobra, CSX 2003, estimated at $1.5M to $2.0M, after being cherished for 36 years within private ownership. Other notable cars include a low-mileage 1991 Ferrari F40, expected to fetch between $3.4M and $3.7M, and a luxuriously optioned 2018 Bugatti Chiron, priced between $3.0M and $3.5M. Bidders can check out the complete inventory and register online at broadarrowauctions.com.
Motorlux remains not just a lavish affair but also emphasizes community involvement. It proudly supports the CHP 11-99 Foundation, which assists California Highway Patrol families in crisis, along with benefiting the Navy Postgraduate School Foundation. Members of the school's car club will volunteer at the event, further enhancing the community spirit.
For those interested in attending, further information and ticket purchasing details are available through motorlux.com.
About Motorlux
Motorlux epitomizes a vibrant celebration of automotive culture, culinary excellence, and elegance during Car Week at the Monterey Jet Center. Under the guidance of Hagerty, a renowned brand for automotive enthusiasts, this event champions engaging experiences that marry automotive, aviation, fashion, and design. Explore more at Motorlux.com.
About Hagerty
Founded with a passionate commitment to preserving the joy of driving, Hagerty is a leading specialty vehicle insurance provider that fuels car culture for generations to come. The company, also active in Canada and the U.K., extends its services to offer expert car valuation data, live and digital auction platforms, and community-building initiatives aimed at the 67 million self-identified car enthusiasts across the nation. Visit hagerty.com for more details or connect via their social media platforms.