#Japan #Tokyo #O-MU-TSU #H.C.R.2025 #Kei Hirabayashi

The O-MU-TSU MUSEUM: Pioneering a New Approach to Diaper Awareness

As a groundbreaking initiative taking center stage at the 2025 H.C.R. (International Home Care & Rehabilitation Exhibition), the "O-MU-TSU MUSEUM" will be held from October 8 to 10 at the Tokyo Big Sight. This event is poised to become a highlight of Asia's largest welfare equipment exhibition, building on the success of the previous O-MU-TSU WORLD EXPO held at the Osaka Kansai Expo earlier this year, which saw overwhelming interest with 1,900 attendees.

The core theme of the O-MU-TSU MUSEUM is to elevate the perception of diapers, transforming them from a basic necessity into an art form and a topic of cultural discussion. This innovative exhibition aims to attract a diverse audience, ranging from healthcare professionals to the general public, and ignite conversations around the essential role of diapers in everyday life and their intersection with dignity and care.

Event Details

• - Dates: October 8-10, 2025
• - Location: Tokyo Big Sight, West Hall 4
• - Expected Attendance: Approximately 120,000 visitors (based on previous years)
• - Official Website: H.C.R.

Collaboration with Leading Manufacturers

The O-MU-TSU MUSEUM is proud to announce the participation of eight leading diaper and undergarment manufacturers from Japan. This collaborative effort promises to provide insights into the latest advancements in product design and functionality, directly engaging a wide audience with practical demonstrations and expert presentations. The collaboration underscores the importance of making healthcare and hygiene discussions more approachable for all generations.

A Media-Friendly Initiative

The initiative is also focused on engaging media representatives to help spread awareness about the event’s significance and its underlying social mission. The last O-MU-TSU WORLD EXPO garnered attention from over 100 media outlets, producing diverse coverage that sparked meaningful discussions throughout society. The organizers are eager for media coverage to highlight the importance of accessible healthcare solutions and the ongoing challenges surrounding care for the elderly and individuals with disabilities.

Invitation for Media Participation

A call to media professionals: please fill out the registration form before the submission deadline of October 3, 2025, to secure your attendance. The liaison on-site during the event will be Kei Hirabayashi, the head of the Japan Welfare Medical Fashion Association, who will coordinate individual interviews and discussions about the event.

• - Submission Deadline: October 3, 2025,
• - Registration Form: Media Registration

Upon arrival at the venue, media representatives must check in at the Press Registration located in the first-floor West Exhibition Hall to gain access for coverage.

The Visionary Behind the Initiative

Kei Hirabayashi, a passionate advocate for disability and healthcare fashion, founded the Japan Welfare Medical Fashion Association in February 2024 after previously establishing the Japan Fashion for Persons with Disabilities Association in November 2019. With a strong social media presence and an upcoming TEDxKobe 2024 talk, Hirabayashi aims to promote dignity through design, showcasing inclusive solutions for mobility and comfort.

• - Hirabayashi's Profile:

- Twitter | Website

Previous Highlights: O-MU-TSU WORLD EXPO

The inaugural O-MU-TSU WORLD EXPO took place on June 24, 2025, at the Osaka Kansai Expo and was fully booked with 1,900 participants, illustrating the public's fascination and need for discussions around hygiene and care.

• - Event Recap:
• - Date: June 24, 2025
• - Location: Osaka Kansai Expo
• - Participants: 1,900 (Fully booked)
• - Official Website: O-MU-TSU WORLD EXPO

Contact for Press Inquiries

For media representatives interested in covering this exciting initiative, please reach out to representative Yagida Tanaka via email at [email protected].
Registration for media coverage is also available through the following link: Media Registration.
All inquiries for individual interviews are welcome until the end of the registration deadline (October 3, 2025, at 6 PM).

For more information, please visit the official website of the Japan Welfare Medical Fashion Association: Official Site. We look forward to your participation and support in making this event a success.