Walk-On's Sports Bistreaux Partners with Arm Candy for Innovative Media Strategies

Walk-On's Sports Bistreaux Names Arm Candy as Media Agency of Record

In a significant move to bolster its marketing strategy, Walk-On's Sports Bistreaux, a renowned sports bar chain in the U.S., has appointed Arm Candy as its Media Agency of Record (AOR). With over 75 locations nationwide, Walk-On's aims to enhance its market presence through this new partnership, leveraging Arm Candy's media expertise to drive customer engagement and brand growth.

The announcement highlights Walk-On's commitment to integrating a comprehensive media strategy encompassing planning, buying, and data management services, ensuring the restaurant remains at the forefront of customer minds. Jerome Elenez, Head of Marketing at Walk-On's, expressed enthusiasm about collaborating with Arm Candy. He noted, "Their in-depth understanding of our brand and target demographics positions them as an ideal partner to amplify our media efforts across various markets."

Arm Candy, recognized for its full-service media intelligence approach, plans to utilize its proprietary media platform, CYRIS, to optimize media strategies tailored for Walk-On's diverse locations. This innovative platform promises real-time data visualization and seamless optimization, ensuring that marketing efforts translate into increased customer traffic and brand loyalty.

Alysia Ehle, VP of Strategy and Product at Arm Candy, shared her excitement about the collaboration, stating, "We aim to bring Walk-On's media data to life through CYRIS, enabling smarter decisions and stronger business results. Our tactical awareness strategies are designed specifically for the restaurant category and have proven to be effective."

The partnership signifies a strategic evolution for Walk-On's as it aligns with the brand's ambitious growth objectives. Already recognized as the #1 Sports Bar in America by ESPN, Walk-On's is prepared to push the boundaries of traditional marketing. This approach, according to John Lods, CEO and Founder of Arm Candy, stands to capitalize on their previous successful engagements. He remarked, "We've achieved great results together before, and I look forward to what we can accomplish in the future!"

Founded in 2003 by former LSU walk-on basketball players Brandon Landry and Jack Warner, Walk-On's Sports Bistreaux prides itself on providing a vibrant atmosphere where sports and community converge. The menu features a variety of scratch-made dishes complemented by an impressive selection of cocktails and beers. With ambitious expansion plans, Walk-On's has consistently ranked highly in various franchise and restaurant industry awards, signifying its robust growth and market appeal.

As the restaurant industry evolves, partnerships like this one between Walk-On's and Arm Candy reflect a growing understanding of the importance of data-driven marketing strategies. Coupled with the experience garnered from previous success, this collaboration aims to elevate Walk-On's brand visibility while engaging audiences in fresh and innovative ways. Walk-On's commitment to quality and innovation in their advertising approach will undoubtedly play a pivotal role in its future endeavors, ensuring that it remains a beloved destination for sports fans and food enthusiasts alike.

For more information about Walk-On's and their franchise opportunities, interested parties can visit their official website.

About Walk-On's Sports Bistreaux:
Walk-On's has transformed the dining experience for sports lovers, providing a unique and engaging atmosphere. With nearly 80 locations, Walk-On's continues to expand its reach while prioritizing passionate franchise partnerships featuring notable personalities like Drew Brees, Dak Prescott, and Dabo Swinney.

About Arm Candy:
Arm Candy is committed to executing effective media strategies across various advertising channels. With its headquarters in Dallas, TX, the agency leverages the latest media intelligence technology to support businesses in achieving their marketing goals effectively.

For further inquiries, contact Arm Candy or visit their website for comprehensive media solutions.