LEPAS Unveils New Premium Mobility Experience at Indonesia Auto Show
In April of this year, Chery Group introduced its innovative brand LEPAS, embarking on a mission to enrich the global landscape of premium mobility. The brand focuses on providing refined lifestyle experiences and is set to make its global debut at the Indonesia International Auto Show, which opens on July 23, 2025. This strategic entry into Indonesia—a significant market in Southeast Asia—demonstrates LEPAS's confidence in emerging markets and its ambitious growth strategy on a worldwide scale.
LEPAS has prepared an exciting exhibition at this year's auto show, aiming to showcase its brand philosophy of 'Colorful Life, Masterful Drive.' The exhibit will feature a dynamic and engaging space designed as a premium lifestyle runway. With bold colors, sophisticated design elements, and interactive displays, the showcase promises to deliver an immersive experience that breaks the mold of traditional automotive exhibitions. The Chief Designer of LEPAS is also set to engage with the audience, exploring the future of elegant mobility in fascinating discussions with attendees and the media.
Staying true to its development philosophy, 'In Somewhere, For Somewhere,' LEPAS plans to integrate seamlessly into the Indonesian market. To achieve this, it is accelerating the establishment of a comprehensive sales and service network designed to cater to the local consumers' needs effectively. This commitment is not merely about selling cars; it's about forging a connection with the community and showcasing an understanding of their lifestyles.
The reality of this commitment will be reflected through the display of LEPAS's star product lineup, consisting of the L8, L6, and L4 models. The L8 stands out as a benchmark SUV, combining elegant aesthetics with a technologically advanced cockpit and delivering spacious comfort alongside comprehensive safety features. Ideal for urban elites seeking a premium lifestyle experience, the L8 redefines what consumers should expect from contemporary SUVs.
The Indonesia Auto Show will also mark the debut of the all-new L6 and L4 models. These vehicles are designed to appeal to a broad customer base, from fashion-savvy urbanites to individuals yearning for unique personal expression. Through their segment-leading performance, the L6 and L4 will enhance LEPAS's offerings while collectively establishing the brand as a leader in the premium automotive space.
As LEPAS launches in Indonesia, it aims to establish the country as a strategic base for future expansion. The auto show is not just another vehicle launch; it symbolizes LEPAS's commitment to vibrant design, cultural inclusivity, and breaking conventional automotive norms. By leveraging human-centric technology, LEPAS finds its voice in a universal language—one that celebrates color and diversity.
The groundwork laid in Indonesia will empower LEPAS to execute its goal of emerging as the go-to brand for premium lifestyles globally. As the brand embarks on this global journey from China, it aims to elevate the standards of mobility and lifestyle for the new generation of urban dwellers by offering aspirational products that resonate with their desires for luxurious living and meaningful experiences. LEPAS is not just tinted with ambition; it is crafted for the colorful life waiting ahead, inviting consumers into a world where style meets performance—the essence of premium mobility.
LEPAS has prepared an exciting exhibition at this year's auto show, aiming to showcase its brand philosophy of 'Colorful Life, Masterful Drive.' The exhibit will feature a dynamic and engaging space designed as a premium lifestyle runway. With bold colors, sophisticated design elements, and interactive displays, the showcase promises to deliver an immersive experience that breaks the mold of traditional automotive exhibitions. The Chief Designer of LEPAS is also set to engage with the audience, exploring the future of elegant mobility in fascinating discussions with attendees and the media.
Staying true to its development philosophy, 'In Somewhere, For Somewhere,' LEPAS plans to integrate seamlessly into the Indonesian market. To achieve this, it is accelerating the establishment of a comprehensive sales and service network designed to cater to the local consumers' needs effectively. This commitment is not merely about selling cars; it's about forging a connection with the community and showcasing an understanding of their lifestyles.
The reality of this commitment will be reflected through the display of LEPAS's star product lineup, consisting of the L8, L6, and L4 models. The L8 stands out as a benchmark SUV, combining elegant aesthetics with a technologically advanced cockpit and delivering spacious comfort alongside comprehensive safety features. Ideal for urban elites seeking a premium lifestyle experience, the L8 redefines what consumers should expect from contemporary SUVs.
The Indonesia Auto Show will also mark the debut of the all-new L6 and L4 models. These vehicles are designed to appeal to a broad customer base, from fashion-savvy urbanites to individuals yearning for unique personal expression. Through their segment-leading performance, the L6 and L4 will enhance LEPAS's offerings while collectively establishing the brand as a leader in the premium automotive space.
As LEPAS launches in Indonesia, it aims to establish the country as a strategic base for future expansion. The auto show is not just another vehicle launch; it symbolizes LEPAS's commitment to vibrant design, cultural inclusivity, and breaking conventional automotive norms. By leveraging human-centric technology, LEPAS finds its voice in a universal language—one that celebrates color and diversity.
The groundwork laid in Indonesia will empower LEPAS to execute its goal of emerging as the go-to brand for premium lifestyles globally. As the brand embarks on this global journey from China, it aims to elevate the standards of mobility and lifestyle for the new generation of urban dwellers by offering aspirational products that resonate with their desires for luxurious living and meaningful experiences. LEPAS is not just tinted with ambition; it is crafted for the colorful life waiting ahead, inviting consumers into a world where style meets performance—the essence of premium mobility.
Topics Auto & Transportation）
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