Imagina Tackles the 34.9% New Graduate Turnover Crisis with Organizational Branding Seminar

Imagina's Initiative to Reduce New Graduate Turnover

On October 1, 2023, Imagina Co., Ltd., based in Chiyoda, Tokyo, conducted a highly successful seminar focused on tackling a pressing issue in today’s corporate landscape: the high turnover rate of new graduates. This seminar, held at the Shizuoka City Cultural and Creative Industry Promotion Center, was designed specifically for executives and HR leaders, aiming to create companies where employees want to stay.

Understanding the Urgency of Human Capital Investment

In recent years, many organizations have faced serious challenges in managing human resources. The turnover rate for new graduates within three years has significantly increased, now standing at a daunting 34.9%. As a result, companies are often unable to recoup their recruitment investments, leading to a vicious cycle of hiring and attrition. Organizations have been grappling with three key issues: 1) hiring employees only to see them depart quickly, 2) disconnect between company ideals and on-ground reality, and 3) exhausted managerial staff unable to facilitate employee development.

Imaginas approach offers solutions by bridging the gap between executives’ visions and employees’ daily experiences. The seminar focused not only on salary or benefits, but delved into more fundamental organizational issues, promoting the need for strategic human capital investment.

Five Learning Outcomes from the Seminar

Participants left the seminar with new insights and practical solutions aimed at fostering a culture of employee engagement and reducing turnover. Here are the five key takeaways:

1. Practical Approaches for Education in the Age of AI: Developing future-oriented human resources by maximizing the unique value that only humans can offer.

2. Concrete Strategies to Boost Engagement: Implementation-ready tools such as “Habits of Gratitude” and “Synergy Maps” were introduced to enhance overall team coherence and individual commitment.

3. Case Studies of Successful Retention Strategies: The seminar showcased real-world examples of companies that have successfully reduced turnover rates, providing detailed explanations of their approaches and methods.

4. Building a Desired Employer Brand: Participants learned how to establish a compelling corporate identity that attracts job seekers and instills pride among employees, positioning themselves as a firm of choice.

5. Human-Centric Branding Techniques: Attendees gained actionable knowledge on how to create work environments and communication strategies based on organizational psychology that resonate with employees’ hearts.

The seminar was led by Yoshiki Sekino, Imaginas CEO, who has supported over 3,000 companies and has authored a successful series of books that collectively have sold over 560,000 copies, establishing him as a trusted figure in the field.

Imaginas dedication to addressing these major talent challenges reflects a broader recognition among organizations: investing in a healthy work culture is not just beneficial but necessary for long-term success. As the workforce continues to evolve, the insights gained at this seminar may just hold the key to retaining top talent, particularly those new graduates entering today's competitive job market.