NORDER, managed by BabyJam, a company dedicated to supporting music artists, has announced an important enhancement to its promotional services, effective May 12, 2025. This initiative marks a significant transition for the platform, which previously focused primarily on TikTok promotions. The reimagined offerings now include comprehensive support for media appearances and advertising operations across various platforms, such as social media ads, outdoor advertisements, and more. With this expansion, NORDER aims to broaden the promotional options available to artists, empowering them to reach wider audiences and connect with fans in more creative ways.
Expanded Promotional Support for Artists
The new features reflect NORDER's commitment to diversifying the ways artists can engage with their audiences. The key enhancements include:
Influencer Marketing Support
NORDER will now assist artists in casting influencers who resonate with their music styles. This collaboration aims to generate authentic buzz around their tracks through natural dissemination across popular social media platforms like TikTok and Instagram. From conceptualizing trends to managing posts, the service ensures that musical projects gain the visibility they deserve.
Media Appearance Support
To further bolster artists' visibility, NORDER is launching a media appearance support service. This encompasses features such as interviews and special articles in BabyJam Magazine, a dedicated platform for promoting music and artists. Additionally, the NORDER app will spotlight select artists, creating a spotlight for their work and enhancing their brand presence in the industry.
Advertising Operations Support
NORDER now offers design and management services for advertisements, covering platforms like Instagram, TikTok, and Google Ads. The support extends to outdoor advertising, including digital signage and large-format displays. The team will provide comprehensive feedback on advertising effectiveness and suggest improvements tailored to each artist’s unique identity and promotional goals.
Personalized Support from Dedicated Planners
One of the standout features of the expanded service is the introduction of personalized support from dedicated planners. These professionals will strategically design and execute campaigns that cater to the artist’s specific needs. Whether it’s assisting a newly debuted artist in their initial launch or strategizing the next big breakthrough for established names, the planners are committed to helping artists nurture their fanbase effectively.
The planners recognize the nuances of growth in the music industry and will work diligently to explore and implement strategies that amplify an artist’s reach.
Continuous Innovation and Future Prospects
NORDER remains firmly dedicated to evolving its functionalities further as it expands throughout the artistic landscape worldwide. Future initiatives will include enhancing cooperation with television, radio, YouTube, and various media outlets, support for live events, and building engaged fan communities. Promisingly, NORDER aims to incorporate data-driven strategies and AI technologies to fine-tune personalized support for artists, ensuring tailored approaches facilitate significant artistic journeys.
As music artists look towards their futures, NORDER positions itself as an essential partner in navigating the complex landscape of music promotion. The aim is for artists to bring their music to new heights, making their work as accessible and engaging as possible.
For more details, interested parties can visit the NORDER website or download the app to explore the vast array of provided services and get in touch for inquiries.
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Company Background
Established in 2020, BabyJam, headquartered in Shimonoseki, Japan, continues to foster innovative solutions for music industry professionals. With a passion for empowering artists, they ensure that each musician can maximize their potential and reach the audiences they aim for.
Company Details:
- - Name: BabyJam Inc.
- - Head Office: 2-1-15 Buzenmada, Shimonoseki, Yamaguchi
- - Tokyo Office: 1-6-8 Ohashi, Meguro, Tokyo
- - CEO: Ryōji Tamura
- - Official Site: BabyJam
Direct inquiries regarding this article or media coverage can be sent to press@babyjam.jp or through the company’s communication channels.