France Emerges as the Third-Largest Global Market for Prosecco DOC Sparkling Wine
In a surprising twist within the world of sparkling wines, France, renowned for its Champagne and illustrious wine tradition, has recently been recognized as the third-largest market globally for Prosecco DOC. This development indicates a significant shift in consumer preferences, as French wine lovers increasingly gravitate towards the distinct qualities of Prosecco DOC, highlighting its growing momentum in a country that typically prides itself on its own sparkling wines.
The Prosecco DOC Consortium has reported that exports of Prosecco to France surged impressively, reaching 43 million bottles in the first ten months of 2025 alone. This marks a remarkable 21% increase in volume and an 18% increase in value compared to the previous year. When viewed over a longer timeframe, these figures become even more striking; since 2019, exports have seen a breathtaking 119% increase in volume and a 125% rise in value.
This transition can be attributed to the emergence of Prosecco DOC as a unique alternative rather than a competitor to the traditional French offerings. While Champagne remains a staple of celebration and prestige, consumers are increasingly appreciating the distinct flavor profiles, versatility, and affordability of Prosecco. In fact, recent consumer research highlights that taste is the primary factor driving this trend, with nearly half of the respondents indicating it as their main reason for choosing Prosecco.
The research further reveals an interesting insight: 76% of adults aged 18 to 65 in France are familiar with Prosecco, and among those who actively consume it, taste leads the driving factors, noted by 49% of respondents. Only a minor percentage, 7%, indicated that advertising shaped their choices. This suggests that the inherent qualities of Prosecco DO, rather than marketing strategies, are central to its appeal. Furthermore, its versatility shines through, especially in cocktail culture, as a whole 53% of Prosecco consumption in restaurants and bars is utilized in wine cocktails, showcasing its adaptability to modern drinking preferences.
As Prosecco DOC solidifies its place in the hearts of French consumers, it also captures a distinct identity of its own. Giancarlo Guidolin, President of the Prosecco DOC Consortium, stated, "This result demonstrates how Prosecco DOC has forged a complementary presence within France's vibrant wine culture, appreciated for its fresh and aromatic profile that resonates with a modern and refined lifestyle."
The increased presence of Prosecco in France signifies not just an economic shift but also a cultural one. As more consumers opt for this bubbly wine for everyday occasions, the distinction between Champagne and Prosecco becomes more pronounced. While Champagne may still hold its storied place in celebrations, the popularity of Prosecco reflects a desire for accessible quality in a world where luxury takes on many forms.
The Prosecco DOC Consortium, established in 2009 to oversee and promote the authenticity of Prosecco wines, plays a crucial role in this expansion. With strict regulations ensuring every bottle is representative of its esteemed quality, Prosecco DOC wines continue to gain traction in markets worldwide. In line with their commitment, the Consortium is also focused on growing the Prosecco DOC Rosé category, heralding yet another avenue for exploration and consumer engagement.
As we look to the future, the steady rise of Prosecco DOC in France serves as evidence of a global wine landscape that thrives on diversity and consumer choice. This sparkling wine has not only carved out its niche in a market rich with tradition but has also proven its resilience and adaptability amid changing preferences. The journey of Prosecco DOC is just beginning, and if these trends continue, the bubbles will only get brighter in the glasses of wine lovers around the world.
The Prosecco DOC Consortium has reported that exports of Prosecco to France surged impressively, reaching 43 million bottles in the first ten months of 2025 alone. This marks a remarkable 21% increase in volume and an 18% increase in value compared to the previous year. When viewed over a longer timeframe, these figures become even more striking; since 2019, exports have seen a breathtaking 119% increase in volume and a 125% rise in value.
This transition can be attributed to the emergence of Prosecco DOC as a unique alternative rather than a competitor to the traditional French offerings. While Champagne remains a staple of celebration and prestige, consumers are increasingly appreciating the distinct flavor profiles, versatility, and affordability of Prosecco. In fact, recent consumer research highlights that taste is the primary factor driving this trend, with nearly half of the respondents indicating it as their main reason for choosing Prosecco.
The research further reveals an interesting insight: 76% of adults aged 18 to 65 in France are familiar with Prosecco, and among those who actively consume it, taste leads the driving factors, noted by 49% of respondents. Only a minor percentage, 7%, indicated that advertising shaped their choices. This suggests that the inherent qualities of Prosecco DO, rather than marketing strategies, are central to its appeal. Furthermore, its versatility shines through, especially in cocktail culture, as a whole 53% of Prosecco consumption in restaurants and bars is utilized in wine cocktails, showcasing its adaptability to modern drinking preferences.
As Prosecco DOC solidifies its place in the hearts of French consumers, it also captures a distinct identity of its own. Giancarlo Guidolin, President of the Prosecco DOC Consortium, stated, "This result demonstrates how Prosecco DOC has forged a complementary presence within France's vibrant wine culture, appreciated for its fresh and aromatic profile that resonates with a modern and refined lifestyle."
The increased presence of Prosecco in France signifies not just an economic shift but also a cultural one. As more consumers opt for this bubbly wine for everyday occasions, the distinction between Champagne and Prosecco becomes more pronounced. While Champagne may still hold its storied place in celebrations, the popularity of Prosecco reflects a desire for accessible quality in a world where luxury takes on many forms.
The Prosecco DOC Consortium, established in 2009 to oversee and promote the authenticity of Prosecco wines, plays a crucial role in this expansion. With strict regulations ensuring every bottle is representative of its esteemed quality, Prosecco DOC wines continue to gain traction in markets worldwide. In line with their commitment, the Consortium is also focused on growing the Prosecco DOC Rosé category, heralding yet another avenue for exploration and consumer engagement.
As we look to the future, the steady rise of Prosecco DOC in France serves as evidence of a global wine landscape that thrives on diversity and consumer choice. This sparkling wine has not only carved out its niche in a market rich with tradition but has also proven its resilience and adaptability amid changing preferences. The journey of Prosecco DOC is just beginning, and if these trends continue, the bubbles will only get brighter in the glasses of wine lovers around the world.
Topics Consumer Products & Retail）
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