Barrett Distribution Centers Boosts Mary Square’s Multichannel Operations in Mississippi

On February 19, 2026, Barrett Distribution Centers, a prominent player in the world of third-party logistics, unveiled a strategic partnership with Mary Square, a well-known women's lifestyle and apparel brand hailing from Apex, North Carolina. The collaboration sets the stage for Mary Square’s multichannel fulfillment operations at Barrett's Olive Branch facility in Mississippi, aimed at enhancing the brand's logistical capabilities as it continues to grow in the competitive eCommerce landscape.

Mary Square has garnered attention for its vibrant, faith-inspired clothing and accessories, offering a range of products that reflect its mission to uplift and empower women. The brand is distinguished by its colorful and purposeful designs, including dresses and comfortable loungewear that resonate with its customer base. Kelly Shiley, the founder of Mary Square, highlighted the urgency for a reliable partner after the company outgrew its previous third-party logistics (3PL) provider. She remarked, "We needed a scalable partner who could move quickly during a critical time of year." The swift and effective launch—completed in less than three weeks—allowed Mary Square to maintain operational continuity across its multiple brands and sales channels.

Barrett’s role in facilitating this transition was pivotal. Shiley praised the Barrett team for their commitment and efficiency when she noted, "Watching our first order ship felt like a true fresh start." This sentiment underscores the collaborative effort and quick execution that Barrett is reputed for, especially during peak operational times.

Dan Klenkar, vice president of customer solutions at Barrett, expressed enthusiasm regarding the partnership. "We are thrilled to collaborate with Mary Square. Launching across two brands and three channels within just 13 days was no small feat, and it required strong communication, teamwork, and a clear set of operational goals," he said.

Barrett’s support represents a vital resource for high-growth brands like Mary Square, which are seeking flexible and effective logistics solutions that can adapt to their increasing demands. This need for operational excellence is a common thread among purpose-driven consumer brands striving for success across various sales platforms.

Founded by Kelly Shiley, Mary Square has rapidly evolved from a creative outlet born from personal recovery during postpartum depression to a nationally recognized brand available in over 4,000 stores and boutiques. Each piece in the Mary Square collection embodies the brand's commitment to fostering confidence and spreading positivity among women.

Simultaneously, Barrett Distribution Centers has built a solid reputation since its inception in 1941, providing tailored 3PL, direct-to-consumer fulfillment, omnichannel distribution, and compliance solutions across multiple industries. With their focus on sectors such as apparel, health and beauty, and consumer packaged goods, Barrett continues to stand out as a premier provider, priding itself on delivering exceptional customer engagement and access to senior leadership. Their acknowledgment as a top 100 3PL by Inbound Logistics further cements their standing in the logistics community.

In the face of evolving consumer expectations and market dynamics, the partnership between Barrett and Mary Square is an exemplary model of how strategic logistics collaboration can drive growth and operational efficiency. As Mary Square looks to the future, its commitment to creating inspirational products remains unwavering, supported by the logistical expertise of Barrett Distribution Centers. This partnership not only showcases the potential for new beginnings but also emphasizes the importance of robust logistics in scaling a business amid an ever-growing eCommerce environment.