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Litehouse Foods Unveils New Name and Vision

As Litehouse Foods celebrates 63 years in business, the company is not just reflecting on its rich history but is also making a strategic shift into the future. Recently, the firm announced a new name and corporate identity, transitioning from Litehouse, Inc. to Litehouse Foods. This rebranding comes as the company approaches two landmark anniversaries: its 63rd year as a food manufacturer and 20 years as an employee-owned ESOP organization.

The rebrand is a bold statement, emphasizing growth and evolution in its market sector, specifically in sauces, condiments, and seasonings. Litehouse Foods has evolved from a regional manufacturer to a recognized multi-brand consumer packaged goods (CPG) company that caters to grocery retailers, foodservice distributors, and various away-from-home operations.

A Celebration of Heritage and Future Aspirations

The name change to Litehouse Foods reflects a commitment to unifying its diverse array of brands under a single vision. This portfolio includes well-known brands such as Litehouse, Organicville, Veggiecraft, and Sky Valley, alongside partnered licensed brands like Flavortown and Zaxby's. Each of these brands aligns with the new vision and reflects the company’s aspiration to provide high-quality food products while embracing the modern consumer's needs.

At the heart of these changes are core values framed around Heart, Ownership, Excellence, and Integrity. These are not just words but are principles that guide the company's decision-making processes, product developments, and partnerships with suppliers and communities.

Leadership's Vision for the Future

Kelly Prior, CEO of Litehouse Foods, expressed the company's commitment to evolving alongside its consumers, customers, and partners. "We’re a different company than we were just a few years ago. This evolution clarifies who we’ve become and the future we’re crafting together. We haven’t lost sight of our foundational values; instead, we’ve created a more relevant expression of them. This is about clearly articulating our growth so that everyone connected with us can resonate with what we’re aiming to accomplish," said Prior.

Supporting this vision, Brad Horn, Senior Vice President of Sales & Marketing, also highlighted the importance of quality and commitment at Litehouse Foods. According to him, the refreshed identity underscores the principles that have set Litehouse apart while effectively articulating its mission.

Community Commitment and Operational Continuity

With manufacturing facilities located in Sandpoint, ID; Hurricane, UT; Lowell, MI; and Danville, VA, Litehouse Foods embodies community engagement and economic contribution in every place it operates. The company prides itself on creating an immediate impact not just within the food industry but also within the surrounding communities, pledging to uphold a legacy of quality and care for employees, partners, and local residents.

The transition to the new corporate identity is effective immediately, but all operational infrastructures remain unchanged. Existing product lines, supplier relationships, and customer service teams will continue to serve without interruption, ensuring a seamless experience for all stakeholders.

A Future Rooted in Quality and Collaboration

As Litehouse Foods embarks on this exciting journey of transformation, it invites all stakeholders—employees, partners, consumers—to join in shaping the future of the food landscape. The brand is committed to not just superficial changes but to a fundamental restatement of its dedication to providing exceptional food products and services.

In a world where quality and nourishment are paramount, Litehouse Foods continues to innovate and inspire, turning ordinary meals into memorable experiences. Regular updates about the company’s journey and developments will be made accessible through their website, providing insights into the new vision and values that will guide them moving forward.

In conclusion, Litehouse Foods' rebranding is more than just a name change; it’s a revitalization of purpose, a celebration of heritage, and a commitment to pioneering the future of food by producing high-quality, delightful products that serve the evolving consumer landscape.