WePlay Illuminates Times Square with a New Social Entertainment Vision

On January 18, 2026, WePlay, a next-generation social entertainment platform, made its mark on the iconic Times Square in New York City. This milestone not only signifies a new phase in WePlay's branding journey but also represents a growing global interest in socializing paradigms tailored by the youth.

WePlay's Unique Proposition

WePlay presents an innovative approach to social entertainment, encapsulated in the tagline, "Sound + Fun + Connection." This platform is designed to engage young audiences worldwide through an easily accessible and highly interactive social entertainment experience. The data backing WePlay's mission is impressive; since its launch, the platform has adopted a "gamified socialization" model, propelling it into rapid and stable growth.

With over 800 million downloads and millions of active monthly users, WePlay has consistently topped free app lists on the App Store and Google Play in over 15 regions, including Taiwan, Japan, the Middle East, and Southeast Asia. Furthermore, the brand has established strong collaborations with globally recognized brands such as Care Bears, Bugcat Capoo, and Chibi Maruko-chan. This blend of entertainment and social responsibility showcases how social platforms can create value in communities, reinforcing WePlay's vision centered around connection.

Key Distinguishing Features of WePlay

1. Simplified Engagement through Play

WePlay breaks the stereotype that one must be an excellent conversationalist to make friends on social apps. By using popular games like "Who's the Mole?", "Draw It, Guess It", and "The Microphone is Mine" as socializing tools, WePlay transforms foreign interactions into natural, fun, and heartfelt experiences. A single game has proven more effective than hundreds of greetings, making this approach a fundamental reason for WePlay's popularity among younger users.

2. Culturally Respectful Experiences

At the core of WePlay's success is a deep localization strategy. The platform respects cultural nuances from tailored experiences inspired by Thailand's Songkran Festival to unique omikuji collaborations in Japan at Jingu-themed venues. Users feel acknowledged and valued wherever they are, contributing significantly to WePlay's rapid ascent in diverse markets.

3. Merging Socialization with Responsibility

WePlay also highlights the importance of social responsibility through community projects like supporting football infrastructure in Turkey and rescue initiatives for stray animals in South Korea. Every interaction within the platform has the potential to be part of a positive change. This commitment distinguishes WePlay from just being a simple game tool, solidifying its identity as a warm and meaningful community.

The Voice of Youth on a Global Stage

By establishing its presence in Times Square, WePlay sends a strong message to the world: the way young people socialize is being redefined. There is no need for complex social pressures or artificial identities. What is essential is the freedom to communicate vocally, encounter new friends through games, and experience the warmth of understanding in interactions.

From its headquarters in Singapore to active engagements in the Middle East, Southeast Asia, and Turkey, and stretching to its debut on the world stage at Times Square, WePlay continues to craft a narrative centered around connectivity through every step of its journey.

An Invitation to Users Worldwide

Now, as you engage with WePlay, your contributions are visible to the world. Every game you play, every voice you share, and every bit of energy you put forth helps shape a warmer, livelier, and more inclusive youth community. WePlay ensures that no one is left out; everyone has the chance to connect with like-minded individuals and write their own stories through play.

About WePlay

WePlay is a social entertainment platform established by WEJOY PTE. LTD., based in Singapore. It is one of the most favored social entertainment platforms in Turkey, aiming to engage youth with fun and new friendships, bringing a high-interactivity online social experience. WePlay has consistently ranked high on application lists in various countries across the Middle East, Southeast Asia, and the Asia-Pacific region, becoming a primary choice for millions seeking connection.

About WEJOY PTE. LTD.

Founded on October 23, 2020, WEJOY PTE. LTD. is an internet company with a focus on merging a global perspective with innovative approaches, particularly in the social and game-oriented applications sector. The company primarily concentrates on developing social board games and casual games, prioritizing the creation of engaging and enjoyable game experiences that enhance player interactions across various regions.

As WEJOY continues to expand internationally, it aims to emphasize overseas operations, striving to attain a significant position on the global map.