5WPR Achieves Prestigious Gold Stevie Award for BERO PR Campaign Success

5WPR Steals the Spotlight with Gold Stevie Award

5W Public Relations (5WPR), one of the leading independent PR firms in the United States, has recently achieved remarkable recognition with a Gold Stevie Award for PR Campaign of the Year in the New Product or Service Launch category at the 2025 American Business Awards. This accolade highlights the agency's exceptional work in launching BERO, a non-alcoholic beverage brand founded by the well-known actor Tom Holland.

In October 2024, 5WPR initiated the BERO campaign with a distinct strategy aimed at establishing the brand's presence in a rapidly emerging beverage market. The campaign was crafted to resonate with authenticity and credibility, leveraging media coverage, influencer partnerships, and strategic collaborations that effectively built momentum from the outset.

To kick off the campaign, 5WPR secured exclusive features in reputable publications such as Forbes and Fast Company, generating substantial buzz leading up to BERO's debut. Following the launch, the sustained media interest further amplified the campaign's impact, resulting in coverage across renowned platforms including Fox Business, CNN, and more. Notably, the collaboration with Tom Holland’s management team at Shelter PR enriched the narrative, showcasing the brand's mission through high-profile interview appearances on popular shows like Late Night with Seth Meyers and The Tonight Show Starring Jimmy Fallon.

In its inaugural month alone, the campaign amassed over 2.5 billion media impressions, establishing BERO not just as a celebrity-backed label, but also as a significant player in the beverage sector, distinguished by its premium offerings and purposeful mission. Leigh Ann Ambrosi, Managing Partner and EVP at 5WPR, expressed her excitement: “We are beyond thrilled to receive the prestigious Gold Stevie Award for our efforts on the BERO campaign. This win reflects the strategic thinking, creativity, and relentless dedication our team brought to making BERO a standout success.”

The recognition from the American Business Awards, specifically in the field of public relations and marketing, underscores 5WPR's ongoing commitment to driving meaningful engagement for its clients. The agency’s approach is not only about launching products but ensuring that each brand resonates with its audience culturally and emotionally, demonstrating a long-term commitment to impactful communication practices.

Founded in 2003, 5WPR has consistently been honored as a top PR agency, known for its cutting-edge initiatives in various sectors ranging from beauty and health to technology and entertainment. This latest victory further solidifies its position in the competitive landscape of public relations, demonstrating its proficiency in effectively launching brands that resonate deeply with consumers.

As 5WPR continues to leverage its expertise, it sets a benchmark for others in the industry, showcasing the potential of perfectly executed PR campaigns in crafting successful brand narratives in today’s market. With a robust team of over 250 professionals, the agency remains a pivotal player in delivering innovative and impactful communication strategies, aligning with clients’ visions and aspirations for market success.

For anyone looking to glean from their experience, following 5WPR’s journey can provide valuable insights into successful product launches and effective public relations strategies that leverage cultural relevance and sustained consumer engagement.