Understanding Early Childhood Educators' Expert Perception and Social Recognition Gaps

In a recent survey conducted by Sakura Saku Mirai, a Tokyo-based childcare company, a significant finding has emerged concerning the perception and societal recognition of early childhood educators. Despite an overwhelming majority of 98.7% recognizing their work as requiring high levels of expertise, only 24.7% believe that this expertise is adequately acknowledged by society at large.

The survey aimed to explore the thoughts and feelings of childcare professionals—encompassing educators, nutritionists, cooks, and nurses—amid a persistent national issue of staffing shortages in the childcare sector. With 1,100 responses collected over the span of a week in July 2025, the findings paint a compelling picture of the realities faced by these professionals.

Key Insights from the Survey

1. High Professional Expertise

The survey reveals that a vast majority of childcare professionals perceive their work as highly specialized. One respondent articulated, "Childcare involves personalized services tailored to individual needs, where relationships and bonds are built, fostering growth and shared joy in achievements." This sentiment reflects a shared belief that early education requires profound understanding and skills to nurture a child’s growth and well-being.

To support this specialization, Sakura Saku Mirai invests in continuous education, offering over 130 training sessions annually, and encourages inter-facility discussions to enhance the quality of care provided across its 88 locations in Tokyo, Chiba, Saitama, and Osaka.

2. Societal Recognition Lags Behind

However, when asked whether they felt their expertise is recognized by society, only 24.7% responded affirmatively, highlighting a discord between self-perception and public validation. This gap underscores a troubling reality; while early childhood educators hold their profession in high regard, they often perceive it as undervalued outside their immediate circles.

3. Finding Meaning Amid Challenges

Despite the recognition gap, approximately 90% of respondents reported feeling a sense of fulfillment in their work. Many expressed their conviction in the respect and importance of their role, especially in relation to the families they serve. One educator recounted instances when parents express gratitude for their support, stating, "When parents come to us with their children, ready for the day, it reaffirms our role in supporting not just their children but the whole of society."

Other educators remarked how witnessing moments of joy and achievement among children brought immense satisfaction, saying, "Being present for a child's smile after they accomplish something new feels incredibly rewarding, as it contributes to shaping our future generation."

Addressing the Discrepancy in Perception

The survey results illuminate a significant issue: despite the critical role early childhood educators play in nurturing future generations and supporting societal development, they feel that their professional merits are not sufficiently recognized or valued. Government statistics indicate that 80.3% of childcare facilities report feeling a lack of personnel, emphasizing the urgency to address professional shortages.

Efforts are underway to promote the value of early childhood education, such as the initiatives by the Child and Family Agency to enhance visibility around the profession. Sakura Saku Mirai stands committed to advocating for the crucial importance of childcare expertise, aiming to evolve the societal perception of this vital role and ensure that educators can take pride in their essential work.

The survey reiterates the need for societal engagement in acknowledging and appreciating the profound impact of childcare providers. As these professionals forge meaningful connections with children and families, they embody the essence of what it means to nurture, educate, and foster community growth.

Company Overview

Sakura Saku Mirai, established on August 3, 2009, operates within the broader Sakura Saku Plus group (Securities Code: 7097). With a commitment to empowering working families through comprehensive childcare services, the company remains dedicated to enhancing the quality and recognition of early childhood education across Japan.

For media inquiries, contact:
Public Relations, Sakura Saku Mirai
T: 03-6457-9539
Email: [email protected]