EICMA 2026: A Return to Tradition with Unprecedented Scale and Excitement

EICMA 2026: A Record-Breaking Spectacle

The much-anticipated EICMA (Esposizione Internazionale Ciclo e Motociclo) has kicked off its 83rd edition in Milan, themed "Always the first time. A new discovery every year." This year’s event, running from November 3 to 8, boasts record-breaking numbers with ten exhibition halls covering over 300,000 square meters, featuring 754 exhibitors and 2,120 brands from 52 countries. The first two days are exclusive for media and industry professionals, setting a grand stage for what's to come.

A Grand Manifestation of Motorcycling

EICMA recognizes its significance in the global motorcycle scene. With 74% of brands participating on an international level, this year's iteration solidifies EICMA's role as a prominent platform for business, innovation, and motorcycle culture. Notably, around 30% of exhibitors are either returning or first-time participants, showcasing the event’s growth and appeal.

One of the show highlights is the "Speed Legends" exhibition, developed through a partnership with MotoGP. This attraction celebrates the history of the elite MotoGP class, featuring over 30 historical racing motorcycles and the five MotoGP bikes for the 2026 season. Attendees can immerse themselves in interactive experiences amid a vibrant gaming arena.

Thrills Outside the Exhibition Halls

The Rally Dakar also returns to EICMA, thanks to renewed collaborations with ASO. This partnership will present both historical and modern rally bikes, along with an official Dakar container in Hall 22. Spectators can expect explosive entertainment with MotoLive, offering over 60,000 square meters of thrilling races and exhibitions.

Events include competitions featuring twin-cylinder motorcycles, free-style motocross, and exhibitions of trials led by notable guest *Toni Bou. Moreover, the Champions Charity Race Legend unites motorsport icons such as Troy Bayliss, Marco Melandri, and Stefan Everts for an unforgettable charity challenge.

Engaging Experiences and Innovative Mobility

The accessibility of Y.U.M. – Your Urban Mobility will provide visitors the chance to test drive over 40 vehicles for free, emphasizing innovative mobility practices. EICMA is also proud to introduce an Adventouring section along with a startup area, supported by the Italian Trade Agency, showcasing adventure tourism and future mobility solutions.

"Each edition has something new to offer while preserving the excitement of the first visit," explains EICMA President Pietro Meda. The event aims to continually astonish visitors, connecting generations and delivering value across the industry. EICMA's growth is a testament to its ability to attract investment and welcome new businesses, as noted by CEO Paolo Magri who highlights its international strength.

Easy Access and Future Events

A comprehensive mobility plan in partnership with public transportation services (ATM, Trenord) and the city of Milan includes roughly 15,000 free parking spaces to facilitate visitor access. As visitors pour in from across the globe, EICMA reinforces its status as a landmark event in the motorcycle industry.

Mark your calendars: The EICMA 2026 is set to amaze from November 3 to 8, starting with exclusive industry days and culminating in open public access from November 5 to 8. Tickets are available through www.eicma.it, inviting everyone to experience the thrill of motorcycling like never before.