#United States #Pasadena #Rose Parade #Pure Flix #Great American Media

Celebrate the New Year with the 138th Rose Parade

As we usher in 2027, Great American Media is set to broadcast the renowned 138th Rose Parade, presented by Honda, an event that elevates the New Year's celebration to a grand occasion. Streaming on Great American Pure Flix and airing live on Great American Family and GFAM+, this beloved parade will be accessible to families across the nation on January 1, 2027, starting at 8 AM.

The theme for this year's parade, "Welcome," accentuates the importance of connection, friendship, and community. It reflects a spirit of openness, celebrating familiar faces and welcoming new experiences, making it a perfect start to the New Year. From the vibrant streets of Pasadena to homes throughout America, viewers will witness a tapestry of floral artistry, exciting musical performances, and dazzling pageantry.

"The Rose Parade embodies what can be achieved through creativity, teamwork, and community spirit," stated Bill Abbott, the President and CEO of Great American Media. He emphasized the ambition behind the event, noting how it presents a hopeful canvas as people transition into a fresh year. The powerful imagery and artistry are intended to inspire optimism and a vision for what lies ahead when the clock strikes midnight.

The Rose Parade has a storied history, first commencing in 1890 as a display of flower-decked carriages showcasing the beautiful winter blooms of Pasadena. Since its inception, it has evolved into a beloved spectacle that enchants millions worldwide each year. The event serves not just as entertainment, but as a tradition that binds generations together—an occasion that families often share, passing down the experience from grandparents to their grandchildren.

Each element of the Rose Parade contributes to an overarching connection that transcends local boundaries, drawing in people from different cultures, backgrounds, and countries through the universal languages of music, beauty, and celebration. This year, as the Christmas festivities close, the parade will offer a noble platform to gather as a community and reflect upon our shared values and joys.

Great American Media has positioned itself as a leader in faith and family entertainment, promoting core values through its diverse range of program offerings. Their portfolio includes notable brands such as Great American Family, Great American Pure Flix, Great American Faith Living, and GFam+—an app designed to allow viewers to watch their favorite shows anytime, anywhere.

The Rose Parade is a product of the Pasadena Tournament of Roses, a robust volunteer organization dedicated to crafting America's New Year Celebration. With contributions from over 80,000 volunteers, the efforts ensure the success of an event that celebrates unity and community. Additionally, the 138th Rose Parade will be succeeded by the College Football Quarterfinal at the 113th Rose Bowl Game, also presented by Prudential, making this day a highlighted event in America’s sports calendar.

As excitement builds for the 138th Rose Parade presented by Honda, mark your calendars for January 1, 2027. Join Great American Media as they honor the timeless spirit of community and creativity through a splendid showcase of what it means to welcome a new year in unity and enthusiasm. For more details about the event, follow the Pasadena Tournament of Roses on social media and tune in for this unforgettable New Year's Day experience.

About Great American Media

Great American Media has rapidly established itself as a cornerstone of faith and family entertainment in America. Founded in June 2021 by Bill Abbott and industry partners, the company is dedicated to vision-driven, culturally rich content that preserves and celebrates family values. With themed programming that ranges from romantic comedies to uplifting series, their content appeals to viewers looking for heartwarming and wholesome entertainment.

About the Pasadena Tournament of Roses

The Pasadena Tournament of Roses, celebrating over a century of tradition, coordinates not only the Rose Parade but also the iconic Rose Bowl Game, contributing to a legacy of joy and celebration that enriches communities and the nation. For further information, visit their official website and follow their social platforms.