#USA #New York #DeepIntent #HealthFirst #FAST Solution

DeepIntent Launches HealthFirst™ FAST Solution

DeepIntent, recognized as a leading platform in healthcare advertising, has revealed its new HealthFirst™ FAST (Free Ad Supported Streaming TV) Package. This innovative solution is designed specifically for healthcare brands seeking premium advertising opportunities across various streaming platforms and publishers, ensuring a seamless connection with verified patients and healthcare providers.

Responding to Evolving Healthcare Media Consumption

As the landscape of media consumption changes, especially among healthcare audiences, the need for effective advertising solutions becomes paramount. Chris Paquette, the Founder and CEO of DeepIntent, emphasizes the necessity for advertisers to adapt to these changes by continuously optimizing their investments across the most effective channels. With the introduction of the HealthFirst™ FAST package, healthcare brands can now achieve broader reach and better results in real-time, utilizing DeepIntent's advanced AI-driven media buying framework known as Health Intelligent™.

FAST: A Rapidly Expanding Channel

According to reports from eMarketer, Free Ad Supported Streaming TV (FAST) is emerging as one of the fastest-growing segments in the streaming industry, with engagement expected to double that of Over-The-Top (OTT) services this year. DeepIntent’s internal analysis suggests that approximately 77% of healthcare providers can be reached through FAST channels, significantly outperforming the general population reach of 34.6%. This unique aspect makes FAST a powerful advertising tool for healthcare marketers.

Features and Advantages of the HealthFirst™ FAST Package

The HealthFirst™ FAST Package comes loaded with features designed to offer advertisers a competitive edge:

• - Premium Inventory Access: Advertisers get access to high-quality inventory from leading publishers, enhancing their reach.
• - Simplified Activation: The FAST solution allows for straightforward integration into DeepIntent's Demand Side Platform (DSP), facilitating seamless campaign execution.
• - Transparent and Compliant Supply: With a commitment to maintain high industry standards, advertisers can operate in a secure environment free from fraud.
• - Optimized Healthcare Insights: DeepIntent leverages its expertise to provide health-specific insights, enabling advertisers to track performance metrics such as exposure rates, script lifts, and Rx conversions effectively.

Partnerships Enhancing Advertising Precision

The collaboration with platforms like Pluto TV amplifies the capabilities of the HealthFirst™ FAST package. Christo Owen, SVP of Partnerships at Paramount Advertising, stated that the partnership creates an avenue for advertisers to launch campaigns that yield significant outcomes, delivering messages to engaged viewers effectively.

Meeting Pharmaceutical Standards

DeepIntent's commitment to excellence is reflected in its adherence to rigorous performance and compliance standards, particularly crucial for pharmaceutical companies wanting to maximize their advertising impact while navigating complex regulations.

Conclusion: An Opportunity for Healthcare Advertisers

As the healthcare sector begins to pivot away from traditional advertising channels, the HealthFirst™ FAST Package from DeepIntent is poised to transform how healthcare brands connect with their audiences. By simplifying activation, enhancing reach, and ensuring compliance, this new offering allows marketers to not only reach healthcare providers and patients more effectively but also to achieve the performance and insights necessary to drive their campaigns to success. The HealthFirst™ FAST Package is now available for activation, empowering advertisers to tap into the potential of the rapidly growing streaming marketplace.

For more details, visit DeepIntent's official website.