#United States #New York #Elite Media #Keep it 100 #OutGooding

Elite Media's Transformative Competition

Elite Media, an independent creative agency that proudly identifies as Black-owned and female-led, is on a mission to revolutionize the advertising industry. Recently recognized as one of the fastest-growing companies on the 2025 Inc. 5000 list, the agency has launched a bold new initiative. Its goal? To disrupt traditional advertising norms and create real-time social impact through a newly introduced programming series titled "A Crash Course in OutGooding".

The Challenge

The initiative's central mission is clear: to outdo industry standards with genuine actions that foster meaningful change rather than superficial impressions. Chris Crawford, the Founder and CEO of Elite Media, emphasizes, "The time for disruption is now – our communities deserve action." With an ongoing commitment to invest over $2 million into the Harlem community that serves as its foundation, Elite Media is determined to broaden its impact in the advertising sphere.

The first major event in this initiative is the Keep it 100 Pitch Competition, set to take place on October 17th during The One Club's Where Are All the Black People conference. This competition promises to award one entrepreneur a grand prize of $50,000 to propel their innovative idea into reality.

Event Details

During the pitch event, Chris Crawford will set the stage with a compelling keynote address before diving into the competition. Entrepreneurs, creators, and innovators are invited to pitch their unique concepts that could reshape culture and the advertising industry at large. The criteria for the grant include:
1. An original idea or product aimed at advancing culture.
2. A groundbreaking media platform ready to make waves.
3. A creative agency on the brink of launch.
4. A fresh concept awaiting its moment in the spotlight.

The panel of judges for this competition will consist of industry leaders and experts who will assess the proposals and select the winner, who will be announced during the conference.

Creating Opportunities

This initiative signifies a strategic move away from traditional industry events that often commodify culture without providing real support. As Adrienne Lucas, head of DEI Strategic Partnerships at The One Club, states, "At a time when so many doors are closing, this is our way of saying yes." This competition aims to empower entrepreneurs through meaningful resources and investment—the ultimate goal being to change lives.

The Keep it 100 Pitch Competition is more than just a financial prize; it is a commitment to reimagine how advertising agencies invest not just in profits, but in people. Whether through mentorship, opportunities, or substantial funding, this initiative encapsulates a new paradigm of support for creativity and innovation.

About Elite Media

Founded with a strong commitment to cultural influence, Elite Media has built a reputation for leveraging celebrity partnerships and cultural movements to benefit brands, talents, and content creators alike. Their exceptional team has recently celebrated significant successes, winning various prestigious awards, including Effies and ANA Multicultural Excellence Awards. Notable clients include American Family Insurance, NASA, and the Department of Health and Human Services.

About The One Club

The One Club for Creativity represents the leading non-profit organization dedicated to supporting and celebrating the creative community across the globe. It actively invests in educational programs that promote inclusion and diversity, and foster creative development through proceeds generated from its global award shows.

In conclusion, elite media’s Keep it 100 Pitch Competition serves not only as a platform for social change but also symbolizes a broader commitment to uplifting underrepresented voices in the advertising landscape. To all aspiring visionaries ready to embrace the challenge, this competition could be your ticket to making a substantial impact!