#Japan #Employee Benefits #Ikeda #Oshi-Katsu #Dream Vision

Dream Vision Introduces 'Oshi-Katsu' Vacation Policy

In a groundbreaking initiative aimed at fostering a creative and self-expressive work environment, Dream Vision, a prominent apparel company headquartered in Ikeda City, Osaka, has introduced a new employee benefit called the 'Oshi-Katsu' vacation policy. The term 'Oshi-Katsu' refers to activities where individuals passionately engage with their favorite people, works, brands, or characters. The company’s mission is rooted in allowing employees to explore their passions while also reflecting its ethos: to support every girl’s 'cuteness' with a broader cultural impact.

Policy Overview

The 'Oshi-Katsu' vacation is not just any regular leave; it is specifically designed for employees to take time off to participate in their favorite activities, attend events, refresh themselves, or enhance their personal development. Here are the key features of the newly implemented policy:

• - Name: Oshi-Katsu Vacation
• - Eligibility: All employees, subject to certain work requirements
• - Duration: Available throughout the year (employees can choose and apply for their days off)
• - Days off granted: Generally 2-3 days (adjusted according to annual holiday quota)
• - Purpose: The leave can be utilized for various activities ranging from supporting fandom, attending events, participating in self-improvement activities and more.

With this initiative, Dream Vision strives to create an environment where employees can work as their authentic selves, nurturing their unique traits, creativity, and personal passions.

Background for Implementation

Dream Vision has built its foundation on the principle of encouraging individuality and creativity within the workplace. By focusing on cultivating a culture of appreciation for 'likes,' the company aims to enhance both the creative potential of its employees and its market offerings. The introduction of the 'Oshi-Katsu' vacation policy is a tangible manifestation of its philosophy, emphasizing a stronger workplace culture that not only cherishes individual passions but also promotes diversity.

Future Outlook

Looking ahead, Dream Vision is committed to ensuring that every employee feels empowered to express their individuality in a supportive and encouraging work environment. This new vacation policy is more than just an enhancement of employee benefits; it serves as a vital step in solidifying a culture that values passion. Moreover, the company aims to utilize this initiative, along with other flexible working practices, to attract diverse talent, particularly from the Gen Z demographic.

By respecting and valuing the unique sensibilities of each employee, Dream Vision aims to create an appealing workplace for a broader talent pool that can contribute to its growth and innovation. The company is dedicated to concurrently advancing employee engagement along with enhancing corporate value while actively pursuing their work style reforms.

Company Overview

Dream Vision Co., Ltd.

• - Website: dreamv.co.jp
• - Headquarters: 3-2-1 Ishibashi, Ikeda City, Osaka Prefecture
• - Founded: May 1998
• - Capital: 1,026 million yen (as of March 31, 2025)
• - CEO: Shigetoshi Tsuda
• - Business Scope: Internet retail of clothing, shoes, and miscellaneous goods; OEM production management; advertising sales; wholesale, etc.